View Post

The Trailhead Bicycles’ Summer Kick-Off Party

Join us for our third annual Summer Kick-Off Party! We will be hanging out at the BCRD Quigley Bike Park from 4-7pm on Saturday, June 15th! Food will be available to purchase through La Parilla, Woodfired Pizza, and Shaved Ice Sun Valley! We will be providing free beer and drinks! Hop on the “bike bus” departing from the shop at 3:45pm to ride over together! There will be bike-themed games & prizes for: strider races, pump track challenge, keg pull, & bike limbo as well as kid-friendly crafts all afternoon!

View Post
24hrs with a Local, Biking, Innovation

24hrs with a Local: Wild Rye’s Cassie Abel, October

Cassie Abel is the CEO and co-founder of Wild Rye, a company dedicated to creating mountain apparel for women of all sizes, ages, and skill levels—an area she saw was decidedly lacking after spending years working in the outdoor apparel industry. Though Abel didn’t found the Ketchum-based company until 2015, she has been living here fulltime for about 10 years and spent much of her life in and out of the Valley; she’s held down jobs at local favorites like Java, the Cellar Pub, and Smith. As the kind of woman her brand targets—mountain biker, skier, busy mom—Cassie is the perfect mountain lady to tell us how to spend an ideal day in Ketchum, Idaho. How do you start your ideal day? Can I give you two ideal days? Cause one’s going to involve my toddler, and one will not! So if I don’t have my toddler, I wake up and drink some coffee on my porch. If I’m heading out for coffee, go to Lizzie’s or Maude’s and get a really delicious latte. Then I’d go for a big bike ride like Osberg’s, Alden, or Greenhorn/Imperial. How do you refuel after a long bike ride like that? Probably grab …