About Visit Sun Valley

About the Organization:

Visit Sun Valley is a 501c6 nonprofit destination management and marketing organization (DMMO) for the greater Sun Valley area including Ketchum, Sun Valley, Hailey, Bellevue and beyond.

In March 2022, Visit Sun Valley, changed its business name of 11 years from the Sun Valley Marketing Alliance to the Sun Valley Tourism Alliance. The growth in visitation and newcomers  in Sun Valley and the surrounding area prompted this change.

Visit Sun Valley is adapting and evolving with the current environment of the Wood River Valley, committing to the needs of community stakeholders and residents. With the pandemic transforming tourism, increasing the desire for vacation/second homes, and attracting remote workers, the group’s efforts have shifted to communicating and collaborating with local agencies to focus on the entire visitor journey. With this new environment, the group has identified that it does not need to create additional demand but rather shift to managing the level that is appropriate for the community, including its business owners, infrastructure and quality of life.

Visit Sun Valley operates the Visitor Center located in the Starbucks building at 491 Sun Valley Rd.

Visit Sun Valley is a separate entity from the Sun Valley Resort.

Our Mission:

To raise awareness of Sun Valley and influence consumers in an effort to sustainably increase visitation from our target markets and valued guests.

Our Vision:

Sun Valley will be recognized as a leader in mountain resort lifestyle through sports, recreation, arts and culture.

Our Purpose:

To create a better life for our mountain community and the experience of visitors through sustainable tourism with the strategy of right place, right message, right time.

Our Focus

Efforts will continue to look for the right people at the right times to foster sustainable tourism. Managing visitor expectation and educating them of the mountain culture before and during their trips will be a top priority.

Our Board:
  • Mike Burchmore - Board Chair
  • Kristin Poole - Advisory Committee
  • Pete Sonntag - Sun Valley Resort
  • Diann Craven - City of Sun Valley Representative
  • Jacob Frehling - Emerging Demographic
  • Candice Pate - At Large
  • Gretchen Gorham - City of Ketchum Representative
Emeritus Board:
  • Olin Glenne
  • Tim Silva
Who We Are:

We are a small but mighty team comprised of the following:

Our Funding Partners:
  • The Idaho Travel Council
  • Fly Sun Valley Alliance
  • The City of Sun Valley
  • The City of Ketchum

Our main offices are located at 160 W Sun Valley Road in downtown Ketchum.

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