Privacy Policy

Privacy Policy and Practices

This statement outlines the policies and practices – last updated February 14, 2019 – of the Sun
Valley Marketing Alliance dba Visit Sun Valley regarding the collection and use of your personal
information. The Visit Sun Valley websites are U.S. websites and are governed by U.S. law. If
you do not wish to consent to U.S. law or this Policy, you should not share information with us
or use our Sites.

Visit Sun Valley is a Ketchum, ID based nonprofit corporation with the mission of increasing
visitation to the Sun Valley area, educating travelers about the area. Visit Sun Valley is a data
controller in relation to information collected or received through your use of our websites or
products. We reserve the right to make changes to this Policy at any time and we may notify
you of changes by email or through messaging on our website. Your continued use of our site,
particularly after you accept Cookies, constitutes your consent to this Policy. If after reviewing
our privacy policy, you have any questions or concerns please send an email
to: or send a letter to the following address.

Visit Sun Valley

PO Box 4934

Ketchum, ID 83340

1. Terms

By accessing this website, you are agreeing to be bound by these web site Terms and
Conditions of Use, all applicable laws and regulations, and agree that you are responsible for
compliance with any applicable local laws. If you do not agree with any of these terms, you are
prohibited from using or accessing this site. The materials contained in this web site are
protected by applicable copyright and trade mark law.

2. Disclaimer

  1. The materials on Visit Sun Valley’s website are provided “as is”. Visit Sun Valley makes
    no warranties, expressed or implied, and hereby disclaims and negates all other
    warranties, including without limitation, implied warranties or conditions of
    merchantability, fitness for a particular purpose, or non-infringement of intellectual
    property or other violation of rights. Further, Visit Sun Valley does not warrant or make
    any representations concerning the accuracy, likely results, or reliability of the use of
    the materials on its Internet web site or otherwise relating to such materials or on any
    sites linked to this site.
  2. In addition, our service providers, third-party advertising service providers and affiliated lodging properties may use
    their own cookies, web beacons and other technologies to collect the information listed
    above from our Services. The data collected in connection with the ad serving and ad
    targeting through our Services does not include your name, postal address, email
    address, telephone number, birthdate or gender unless you affirmatively provide
    information within the ad. However, it may include Device identifying information such
    as the IP address, MAC address, cookie or other Device-specific unique ID. These service
    providers also may assign an anonymous identifier to the tracking pixel or session
  3. The collection of information by our service providers, third-party advertising service
    providers, and affiliated lodging properties is governed by their relevant privacy notices, for which we have no
    responsibility or liability, and are not covered by our Privacy Notice. If you have any
    questions regarding the privacy notice of one of our service providers, you should
    contact the service provider directly for more information.
  4. If you would like more information about the information collection practices of a
    particular third-party advertising service provider, or if you would like more information
    on how to opt out of a third-party advertising service provider’s information collection
    practices, go to, or for apps, at
  5. Additionally, some of our third-party advertising service providers are members of the
    Network Advertising Initiative (“NAI”). You can obtain more information about these
    third-party advertising service providers’ information collection practices, and opt out of
    such practices (and at the same time opt out of the collection practices of other, or all,
    NAI members) by following the opt out instructions on the NAI’s website
  6. Please note that one of our third-party advertising service providers is DoubleClick. You
    can opt out of the use of cookies by DoubleClick by

3. Limitations

In no event shall Visit Sun Valley or its suppliers be liable for any damages (including, without
limitation, damages for loss of data or profit, or due to business interruption,) arising out of the
use or inability to use the materials on Visit Sun Valley’s Internet site, even if Visit Sun Valley or
a Visit Sun Valley authorized representative has been notified orally or in writing of the
possibility of such damage. Because some jurisdictions do not allow limitations on implied
warranties, or limitations of liability for consequential or incidental damages, these limitations
may not apply to you.

4. Revisions and Errata

The materials appearing on Visit Sun Valley’s web site could include technical, typographical, or
photographic errors. Visit Sun Valley does not warrant that any of the materials on its web site
are accurate, complete, or current. Visit Sun Valley may make changes to the materials
contained on its web site at any time without notice. Visit Sun Valley does not, however, make
any commitment to update the materials.

5. Links

Visit Sun Valley has not reviewed all of the sites linked to its Internet web site and is not
responsible for the contents of any such linked site. The inclusion of any link does not imply
endorsement by Visit Sun Valley of the site. Use of any such linked web site is at the user’s own

6. Site Terms of Use Modifications

Visit Sun Valley may revise these terms of use for its web site at any time without notice. By
using this website, you are agreeing to be bound by the then current version of these Terms
and Conditions of Use.

7. Governing Law

Any claim relating to Visit Sun Valley’s web site shall be governed by the laws of the State of
Idaho without regard to its conflict of law provisions.

8. Social Media Policy

The intended purpose of this policy is to serve as a mechanism of communication between Visit
Sun Valley and members of the public. Submission of comments by members of the public
constitutes participation in a limited public forum. A comment posted by a member of the
public on any VSV social media and/or online site is the opinion of the commentator or poster
only, and publication of the comment does not imply endorsement of, or agreement by, VSV,
nor do such comments necessarily reflect the opinions or policies of VSV. Comments by the
general public shall be allowed on this site only when consistent with the provisions of this
policy. Comments containing any of the following inappropriate forms of content shall not be
permitted on any type of VSV social media and/or online site and are subject to editing,
removal, or restriction, in whole or in part, by VSV:

  • Comments not topically related to the particular social medium thread or topic or article
    being commented upon;
  • Comments in support of or opposition to political campaigns or ballot measures of any
  • Profane, obscene, or sexual language or content or links to such language or content;
  • Content that promotes, fosters, or perpetuates discrimination on the basis of race,
    creed, color, age, religion, gender, marital status, status with regard to public assistance,
    veteran status, genetic information, citizenship status, national origin, physical or
    mental disability, sexual orientation, or gender identity/expression;
  • Solicitation, including but not limited to, advertising of any business or product for sale;
  • Conduct or encouragement of illegal activity;
  • Information that may tend to compromise the safety or security of the public or public
  • Defamatory or personal attacks;
  • Threats to any person or organization;
  • Conduct that violates any federal, state, or local law; or
  • Conduct that violates a legal ownership interest of any other party.

VSV reserves the right to restrict or remove any content that is deemed in violation of this
policy or any applicable law.

All information posted to this site, including comments and the identities of those submitting
for posting, are subject to public disclosure. A post or comment that asks VSV to provide public
records will not be considered a public records request. This site contains posts which include hyperlinks to other webpages. IDC guarantees neither the
authenticity, accuracy, appropriateness nor security of any hyperlink, website, or content linked


The purpose of this policy statement is to inform users of this site about the collection and use
of both personally identifiable information and non-personally identifiable information.

Definition of Personally Identifiable Information

For the purposes of this statement “personally identifiable information” means any information
relating to an identified or identifiable individual who is the subject of the information.

Use Of Cookies To Collect Non-Personally Identifiable Information

This site uses “cookies,” which are small files on a browser in a citizen’s device (such as a
computer or mobile phone) that store non-personally identifiable information (such as general
location based on internet protocol (IP) address or interactions with a site’s advertisements).
Cookies do not collect any personally identifiable information. Cookies can make the site or its
advertisements more useful by using this non-personally identifiable information to personalize
information for a site visitor as well as to monitor how effective the site’s advertisements are at
inspiring a site visitor to Visit Sun Valley. This site may share non-personally identifiable
information to lodging properties for remarking efforts and to monitor the effectiveness of marketing campaigns. Most web browsers
automatically accept cookies, but site visitors can change the browser preference settings on a
device to prevent cookies from being collected.

Use of Constituent E-mail Addresses

E-mail addresses obtained as a result of a request to the site will not
be sold or given to private companies for marketing purposes unless user opts-in to receive
such communications. The information collected is subject to the access and confidentiality
provisions of Idaho Code and federal law. E-mail or other information requests sent to the website may be maintained in order to respond to the request,
forward that request to the appropriate agency, communicate updates to the page that may be of interest to citizens, or to provide the web designer with valuable customer feedback to assist in improving
the site. Individuals will be provided with the ability to “opt out” at any time of any
communication regarding new service updates.

How We Use Information

We may use the information we collect from you while you are using the Services for any
purpose related to the Services and in a variety of other ways, including, for example:

  • for the purpose for which the information was submitted;
  • to process your registration requests;
  • to provide you with services and communications that you have requested;
  • to send you email updates and other communications, promotional messages and
    advertisements that we believe may be of interest to you;
  • to customize features and advertising that appear through the Services;
  • to deliver our Services’ content to you;
  • to contact you for customer service purposes;
  • to send you administrative notices or notices regarding important changes or additions
    to our Services;
  • to measure Services’ traffic;
  • to measure and analyze user interests, behavior, trends and traffic patterns;
  • to protect the rights of the Services and others or to comply with applicable law; and
  • to improve the features offered via the Services.

We may use location information, either information you provided by you or information
automatically collected, in order to provide you with location-based content, interest-based
content services and advertising. We also may combine information we collect from you while
you are using our Services with information that we collect from other sources, including other
websites or apps, to customize features, content and advertising that appear through our

Data Security and Quality is committed to data security and the data quality of personally
identifiable information that is either available from or collected by governmental websites and
has taken reasonable precautions to protect personally identifiable information from loss,
misuse or alteration. Any third parties responsible for this information are committed to the
same principles, and also are required by contract to follow the same policies and guidelines as
the state of Idaho in protecting this information. Unless otherwise prohibited by state or
federal law, rule or regulation, the individual is granted the ability to access and correct
personally identifiable information whether or not the information inaccuracy was accidental or
was created by unauthorized access.

Non-State Web Sites

Visit Sun Valley websites are U.S. sites and are governed by U.S. law. If you do not wish to
consent to U.S. law or this policy, you should not share information with us or use our sites.
Various Web sites may be linked through Visitors to those sites are
advised to check the privacy statements of these sites and be cautious about providing
personally identifiable information without a clear understanding of how the information will
be used. Visitors may also wish to consult privacy guidelines such as those recommended by
the Online Privacy Alliance.