Ketchum’s only movie theater, Merlin’s Magic Lantern, has been a presence in this town for fifty years, seeing countless movies appear on its screens and just as many patrons, both local and out-of-towners, come through its doors. New owner Bob Peterson has taken over the historic theater, breathing new life into the business born of former owner Rick Kessler’s passion for movies. The History It’s hard to believe there was a time in Ketchum’s history when the Magic Lantern wasn’t in operation, but until owner Rick Kessler moved here in 1972 and opened the theater three years later, in 1975, that was indeed the case. The theater, named for the 17th-century image projector, originally opened in the Odd Fellows Hall, on Washington Avenue, until the size of the growing community demanded a bigger space, and Kessler moved into the theater’s current space across the street, on Second Street. Just 25 years old when he opened the Magic Lantern, Kessler envisioned providing something he saw as essential to a community: not just a space to see movies, but a place to meet friends, a place for kids to go on a summer afternoon, a place for tourists to go in the …
What We’re Made Of: 4 Roots
Located on Sun Valley Road is a small business that packs a big punch: 4 Roots, a breakfast andlunch café that serves up food for any and all dietary restrictions, from gluten-free to paleo andvegan and everything in between. What started for owners Beth Sluder and Chris Steen as ahealth journey through diet for their daughter with an autoimmune disease became an endeavorinto providing healthy, sustainable dining options for patrons—an embodiment of the café’sslogan “We have your health in mind.” How it Started Twin Falls locals, Beth and Chris began eating at 4 Roots in Twin after their now seventeen-year-old daughter began getting sick starting at the age of two. After learning that their daughter’snutrition may affect her symptoms, they became obsessed with cleaning up her diet, which ledthem to the café they would eventually buy years later. At the time, 4 Roots was a small hole-in-the-wall restaurant, with a small menu, lawn furniture for seating, and a kitchen set up for basichome cooking. But the family of three loved eating there, to the point that the owner eventuallyoffered to sell them 4 Roots in 2017.Thought it wasn’t what either Beth or Chris were involved with at the time the …
What We’re Made of: Party Animal Vodka
Perhaps you’ve spied the bottle on the shelf at the local liquor store or bar—a clear glass bottle with a label featuring a wolf peering out of pine trees (an updated version of what used to be a jaguar peering out of the jungle, which they changed to showcase their Idaho roots)—and were intrigued enough to order a drink made with this award-winning, craft vodka made in Idaho from locally sourced russet potatoes. This is Party Animal, a cause-based vodka produced right in the Wood River Valley that not only tastes exceptional but also gives back to the many animal organizations in the area. After six years in business, Party Animal is going strong and has no plans of stopping. How It Started While Party Animal Vodka would get its official start in the Wood River Valley, the brand’s origins trace back to a Friday night in college, when founder Kate Cullen was pondering her weekend plans which, like that of many other college students, included drinking. It was 2011, and Kate felt unsatisfied by the vodkas on the market. She wanted something that related to her and her lifestyle, from having friends over to the dorms to attending a …
What We’re Made of: Sonic Boom
While many businesses over the years have sold a smattering of records (and back in the day, shops like Twist n Trout and Big Bad Bills sold CDs), the Wood River Valley has never had a dedicated record store selling vinyl (at least not in my lifetime). But Mike Pitts, owner of Sonic Boom in Seattle and now Sun Valley, has opened the doors to Ketchum’s newest record store, peddling new and used vinyl, as well as tapes and CDs, to all manner of music lover in the area. The History It was a bit of a journey for Mike to make his way to the music industry. While he had been buying records from Sonic Boom since he was a teenager, Mike had been operating a real estate company with his brother-in-law for ten years when Sonic Boom was listed for sale, in 2016. Luckily, his supportive wife, who knew how miserable Mike was in the real estate game, called and told him he was quitting his job and figuring out how to purchase Sonic Boom and make it work. So he did, and soon he was the owner of an establishment that had been an integral part of …
What We’re Made of: Alternative Education
Despite the relatively small size of the Wood River Valley, educational institutions abound, with sizes and styles for every type of learner. In addition to the eight public schools in the area (Hailey Elementary, Hemingway STEAM School, Wood River Middle School, Wood River High School, Alturas Elementary, Bellevue Elementary, Carey Public School, Silver Creek High School), there are also five schools providing what might be called “alternative education”: Sun Valley Community School, the Sage School, Syringa Mountain School, Pioneer Montessori School, and Trinity School. Read on to learn about each of their unique curriculums, founding, and the benefits of such educational models. Sun Valley Community School The only independent school in the Wood River Valley educating pre-K through 12th grade, the Sun Valley Community School was founded in 1973 and serves roughly 435 students. While small class sizes, excellent teachers, and robust academics contribute to the esteemed reputation of the school, it’s some of Community School’s unique programming, like their Outdoor Program, the Academies, and Boarding Program that make it so unique. The Outdoor Program has been a key component of the school since its founding over 50 years ago and is an integral part of every student’s experience throughout …
What We’re Made Of: Sun Valley Pride
For several years now, Sun Valley Pride has joined the ranks of other meaningful Sun Valley events produced by and for locals, all in the name of providing community. In this case, that community is the LGBTQIA+ community, for which Sun Valley Pride provides a multi-day event full of performers, music, and fun. From what was once a modest singular event to now a full week of both paid and free activities, Sun Valley Pride draws attendees and performers from across the nation. How It Started What is now an entire week of Pride events started as just one: Pride in the Garden, at the nonprofit Sawtooth Botanical Garden (SBG). Executive Director Jen Smith had only been in her role for a few years when she suggested the Garden do a Pride event as a way to raise funds. As she says, they didn’t need to do another golf tournament or poker run like other organizations in the area had done as fundraisers. The board went wild, and the first Pride in the Garden event was held in 2021, which Jen describes as “a social justice event trying to bring awareness to the LGBTQIA+ community and its allies and to …
What We’re Made Of: Swiftsure Ranch Therapeutic Equestrian Center
South of Bellevue lies a beautiful, sprawling property, home to Swiftsure Ranch, a nonprofit organization founded in 1991 to help those with physical, mental, and emotional needs through equine-assisted activities. The ranch helps many individuals, including veterans, children, the elderly, and others, throughout the Wood River Valley through its many programs. Currently, the organization employees eight staff (six full time, two part time), is assisted by roughly 150 volunteers, and helps about 385 clients a year with its 21 horses. Using these unique therapeutic equine connections, Swiftsure helps empower individuals of all abilities to gain strength and freedom. The Ranch Swiftsure Ranch moved to its current location on 191 acres just south of Bellevue in 2011, allowing for more facilities and more expansive grounds. The ranch is joined on the west by BLM lands and mountain and water views; one mile of the Big Wood River passes through the property. The centerpiece of the equine programs is the 32,000-square-foot, indoor, heated arena, which allows the organization to operate year-round. A 20-stall barn accommodates up to 40 horses, and there’s also outdoor paddocks, pastures, and a smaller 12-stall barn. Inside the main arena is a tack room, complete with adaptive saddles, …
What We’re Made Of: Sawtooth Mountain Guides and Sun Valley Mountain Huts
All manner of people have explored the Idaho wilderness, for as long as it’s been there, but two companies, Sawtooth Mountain Guides and Sun Valley Mountain Huts, are two of the longest-running backcountry businesses in the Wood River Valley. An accredited mountain guide service, Sawtooth Mountain Guides (SMG) has been around for over 30 years, providing summer and winter backcountry guiding services. Sun Valley Mountain Huts (SVMH), formerly known as Sun Valley Trekking, owns some of the country’s oldest and most diverse backcountry hut system, with six huts in five Idaho mountain ranges. Sawtooth Mountain Guides The History Founded in 1985, Sawtooth Mountain Guides is the brainchild of outdoor enthusiast Kirk Bachman, who began exploring local ski and climbing terrain in the area in the early ’70s. When Kirk started SMG in the mid-’80s, it was primarily as a climbing guide service, though he soon added ski guiding on to the company and also built and established some of the first North American yurts as backcountry ski huts in the Sawtooths. This included the Williams Peak Hut, which the company established in 1988 as a winter base for local at-risk youth programs and continues to operate today for both guided …
What We’re Made Of: Wild Rye and Club Ride
Many outdoor brands have their origins in the Wood River Valley; the easy access to the outdoors in so many ways (biking, hiking, skiing) gets the creative juices flowing in terms of how to improve on those sports—and then gives you a big playground to test out those improvements. Outdoor apparel companies Wild Rye and Club Ride are no different, with both company’s founders being outdoor aficionados in the Wood River Valley who found themselves staring down a gap in their respective markets; for Wild Rye, that gap was an outdoor brand exclusively for women. For Club Ride, that gap was casual bike clothes that could be worn from the bike to the bar. Read on to learn the origin stories of these two local companies, who are helping maintain Ketchum’s status quo as an incubator for innovation. Wild Rye Wild Rye’s founder, Cassie Abel, has lived in and out of Ketchum since she was eight years old, but coming back full-time in 2012. Prior to launching her women-focused outdoor brand, Cassie worked in-house at Smith, learning all about the outdoor industry, its marketing—and its distinct lack of focus on women. “We were starting to see all these cool brands …
What We’re Made Of: Chums
Referring to your eyewear retainer simply as “Chums,” like you might call tissue “Kleenex”shows just how much this global brand dominates its market. With humble origins that can betraced back to a guide on the Colorado River in southern Utah, Chums is celebrating its 40thanniversary this year. Chums came to Ketchum in 2002 after local Chuck Ferries purchased thecompany along with his son, Tom, and son-in-law, Mike Neary. Many of the company’sproducts are still made in the original Hurricane, Utah, facility and five employees hold downsales and marketing in Ketchum. How it Started In 1983 Mike Taggett was a dory boat guide on the Colorado River. Tired of seeing his clientslose their sunglasses to the water, he came up with the idea for what is now the Original Chumseyewear retainer, producing the first batch on a $60 sewing machine out of the back of his VWvan. Named for Mike’s yellow lab, Chumley, Chums has always been about those who feelcalled to the water: guides, river rats, dirtbags, anglers. As demand grew, Chums began mass-producing its retainers and selling to retailers nationwide, though the Original cotton eyewearretainer is still the company’s best-selling product (and is still made in the original facility …