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Innovation, What We're Made Of

What We’re Made Of: Sun Valley Bronze

When it comes to locally made hardware in the Wood River Valley, Sun Valley Bronze has you covered. This long-standing institution in the valley is an inspiration. Get to know them in this edition of, “What We’re Made Of.” Sun Valley Bronze What has now become a 30-plus-year institution in the Wood River Valley once had very humble beginnings, with founder Bob Commons starting Sun Valley Bronze (SVB) in his garage. Back in 1992, Bob was working in construction, building the high-end homes so ubiquitous in the area, while his wife, Debbie, drafted architectural plans. Frustrated by the lack of luxury hardware available for the jobs he was working on, and with 15 years of thoughts of starting his own business, Bob began experimenting with the casting process using old foundry equipment he purchased from the local high school shop department. Since then, the company has evolved into an internationally sold brand used by some of the top architects and designers in the world. What was once created in a garage is now operated out of a state-of-the-art manufacturing facility that utilizes robotics, CNC machines for patterning and machining, and 3D printing for prototyping. The luxury architectural hardware created by …

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Innovation, What We're Made Of

What We’re Made Of: Rocky Mountain Hardware

With a unique origin story and process for creating hardware, Rocky Mountain Hardware is a staple in the Sun Valley business scene. Get to know Rocky Mountain Hardware, from accessories and custom pieces to creating a life in the valley. Rocky Mountain Hardware Back in 1994, there weren’t many options for local hardware in the Wood River Valley. Mark Nickum ran a local door and window company in the Valley at the time and found he kept getting requests from clients looking for hardware for the doors and windows he was selling. Though there were a few options, there weren’t many. Luckily for Rocky Mountain Hardware, Mark decided to capitalize on this gap in the market and began messing around with metals on his own to create hardware for the doors and windows he sold. He landed on bronze as a high-quality metal and started working with a local friend at a foundry to create unique designs. As Mark received more and more requests, he realized he had something good going here and formed, along with his wife Patsy, Rocky Mountain Hardware (RMH). Next year will be RMH’s 30th anniversary, and while their offerings and operations have grown over the …

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Innovation, Skiing & Snowboarding, What We're Made Of

What We’re Made Of: Reflex Ski Poles

The epic skiing and snowboarding available in the Sun Valley area has inspired entrepreneurs in the area for decades, from the founding of Scott USA in 1958 to Smith Optics in 1965 to more modern brands like Wolf Ski, 5B Ski Factory, Mountain Approach, and Research Design Skis. Originally founded in 1979, Reflex Ski Poles has had a resurgence after the brand was reborn in 2020, helping to fill the void left by so many of these iconic Sun Valley brands either leaving the area or shutting down altogether. Reflex has taken the passion of the rowdy, local ski community and channeled it into making the best ski pole in the industry, in what they refer to as “the OG ski town for OG skiers.” The Beginning: 1979 The origins of Reflex lie in another Sun Valley-based company, Scott USA. It’s no surprise that Gus Verge, a Scott USA employee in charge of pole manufacturing, would find himself thinking about how to improve the ski pole. Though Scott USA founder Ed Scott invented the first aluminum ski pole and vastly changed the market, Verge saw a hole in the market for a ski pole that performed better and outlasted all others. He promptly left Scott and along with friends and …

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Innovation, What We're Made Of

What We’re Made Of: DECKED

Local company DECKED has created a product that appeals to many of the kinds of people who call Ketchum home: outdoors people, tradesmen/contractors, and just about anyone who drives a truck. It was while innovating a way to organize a truck bed that DECKED founders, Jake Peters and Lance Meller, came up with the idea for DECKED’s drawer system, tapping into the market of truck accessories that few had or have since. In its almost ten years as a company, DECKED has grown from a small-footprint, servicing mom and pop accessory stores, to a multi-national company available directly from manufacturers like Ford and Chevrolet distributed into 27 countries on six continents. The Origin Story Like the origin of so many products, DECKED’s drawer system was the result of necessity. Ketchum local Lance Meller was a snowboard rep and pickup truck owner who built his own plywood drawer system for the bed of his truck, which allowed him to sleep in it while on the road while also storing his snowboard samples. After getting a new truck, Meller realized he would have to build another system from scratch, with no real roadmap for doing so. He partnered with DECKED founder, Jake …

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Innovation, Uncategorized

Visit Sun Valley, Sustainably!

Traveling sustainably is an important aspect of modern-day travel, and being mindful of our environmental impact while traveling has never been more critical. Fortunately, there are simple things we can all do to help preserve the environment and make our travels more sustainable. From using reusable items to picking up litter, shopping locally, and reducing our carbon footprint, these small actions can go a long way in helping protect the places we love to visit. In this blog post, we’ll cover some easy ways to travel sustainably while enjoying all that the Ketchum area has to offer. Bring reusables! Did you know that Americans use over 100 billion plastic bags each year? If 25% of families used 10 fewer bags per month, we would save 2.5 billion bags per year! Grab that reusable bag and water bottle and hit the town! This is a simple way to do your part when out and about and stopping in shops and groceries. Plus, our local tap water is out of this world. Pick it up! It can be a damper to roll up to a campsite, trailhead, lookout, or even a park and see pieces of trash around. Be sure to pick …

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Innovation, What We're Made Of

What We’re Made Of: Nomadic Van & Sync Vans

Many entrepreneurs launch startups in Ketchum simply because they can work from anywhere and would prefer to do so surrounded by the natural splendor of the Rocky Mountains. And while this is true for companies Nomadic Van and Sync Vans, they have tapped into both a national and local market by creating something perfect for outdoor aficionados like themselves: adventure vans. Luckily, these two companies aren’t in competition with each other since they’re involved in different sides of “van life”: Nomadic Van in the importing of Japanese Mitsubishi Delica vans and Sync Vans in the customization of Sprinter van interiors. Nomadic Van Although not officially started until the summer of 2019, Nomadic Van had its beginnings in Ron Arnold’s yard, where he would tinker around with the Mitsubishi Delica vans he had started importing from Japan as a side hustle in 2017. He had fallen in love with these durable, adventure-ready vans while traveling in New Zealand, where he also met the friend who would become his exporter in Japan. Ron’s friend, Gardner Cord, took an interest in Ron’s tinkering and wanted to learn about the vans. While the two worked on vans, they would spitball ideas for entrepreneurial opportunities, such as making storage bins or shot skis. Finally in the summer of …

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24hrs with a Local, Innovation, Wellness

24hrs with a Local: 5b Fruit’s Katja Peller, February

Wellness-focused couple Parker Morris and Katja Peller have taken their passions and turned them into two thriving businesses, 5B Fruit and 5B Floatation. After hiking Baldy on a hot summer day, the two were craving a healthy smoothie. Not finding one that satisfied them, the two opened what they thought would be a small smoothie stand and turned it into the popular shop it is today. While their days are busy behind the counter at 5B making delicious smoothies and bowls, they still have time to enjoy raising chickens and their dogs Tilly and Garth on their farm south of Bellevue where they’ll be getting married this summer. Learn how Katja spends the perfect day in Sun Valley! How does your perfect day start? Coffee/breakfast somewhere? Easy morning at home? Katja: Usually, mornings start very early to make sure things are taken care of around the farm. The drive from my house to Ketchum is about 40 minutes so I listen to a podcast to start the day off. Then I stop at Lizzy’s on my way into town. A day can’t start and is not complete without a cup of coffee. My favorite way to start the day is …

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Innovation, Winter

Zoom Town Guide to Sun Valley – Winter Edition

Covid certainly changed things for all of us, but notably for the town of Sun Valley, aka a “Zoom Town,” it brought lots of remote workers looking to enjoy all the splendors of the area that were previously limited to short vacations. With so many new folks in town, we at Visit Sun Valley wanted to create a helpful zoom town guide for how to do things the “local” way. It’s a delicate balance that keeps Sun Valley a great place to live. Sun Valley Culture When coming from a big city or even just a town bigger than ours, it’s easy to forget that what was once common practice in your life is frowned upon here. Our small town prides itself on a slower pace of living, where errands might take longer because you ran into old friends in the grocery store, where you might pull over to help someone with a flat tire on the side of the road, where a car honk doesn’t mean you’re angry, but means you saw someone you knew walking on the sidewalk. It’s easy to get frustrated with this slower pace—especially if you actually have somewhere to be—but remember that this is …

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24hrs with a Local, Biking, Innovation

24hrs with a Local: Wild Rye’s Cassie Abel, October

Cassie Abel is the CEO and co-founder of Wild Rye, a company dedicated to creating mountain apparel for women of all sizes, ages, and skill levels—an area she saw was decidedly lacking after spending years working in the outdoor apparel industry. Though Abel didn’t found the Ketchum-based company until 2015, she has been living here fulltime for about 10 years and spent much of her life in and out of the Valley; she’s held down jobs at local favorites like Java, the Cellar Pub, and Smith. As the kind of woman her brand targets—mountain biker, skier, busy mom—Cassie is the perfect mountain lady to tell us how to spend an ideal day in Ketchum, Idaho. How do you start your ideal day? Can I give you two ideal days? Cause one’s going to involve my toddler, and one will not! So if I don’t have my toddler, I wake up and drink some coffee on my porch. If I’m heading out for coffee, go to Lizzie’s or Maude’s and get a really delicious latte. Then I’d go for a big bike ride like Osberg’s, Alden, or Greenhorn/Imperial. How do you refuel after a long bike ride like that? Probably grab …

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Fall, Family, Innovation, Wellness

Ways to Capitalize on Remote Learning in Sun Valley

Schools shut down? Kids enrolled in online courses? Taking some online courses yourself to work on that masters? If the traditional classroom environment looks different this fall then Sun Valley is the best place to be. Not only does the Valley have all the resources needed to achieve academic success, it is also a great opportunity to expand beyond the standard curriculum and learn about life and Mother Nature. Work Spaces If a quiet place and fast wifi is what you need to crank out some assignments or to log on to a video conference then the library is probably your best bet. Newly remodeled and full of little work zones to try out, the library and its many resources are available to anyone with a free library card. If some background noise is more your style then the coffee shops and hotel lounges offer up a variety of locations to crank some productivity. Just remember to bring a mask and possibly check in at the front desk before you dive in. The Community Library Java on Fourth Starbucks Limelight Hotel Sun Valley Lodge Ketchum Town Square Ketchum Works Hailey Coffee Different Kind of Classroom Some of the best lessons …