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Innovation, Skiing & Snowboarding, What We're Made Of

What We’re Made Of: Reflex Ski Poles

The epic skiing and snowboarding available in the Sun Valley area has inspired entrepreneurs in the area for decades, from the founding of Scott USA in 1958 to Smith Optics in 1965 to more modern brands like Wolf Ski, 5B Ski Factory, Mountain Approach, and Research Design Skis. Originally founded in 1979, Reflex Ski Poles has had a resurgence after the brand was reborn in 2020, helping to fill the void left by so many of these iconic Sun Valley brands either leaving the area or shutting down altogether. Reflex has taken the passion of the rowdy, local ski community and channeled it into making the best ski pole in the industry, in what they refer to as “the OG ski town for OG skiers.” The Beginning: 1979 The origins of Reflex lie in another Sun Valley-based company, Scott USA. It’s no surprise that Gus Verge, a Scott USA employee in charge of pole manufacturing, would find himself thinking about how to improve the ski pole. Though Scott USA founder Ed Scott invented the first aluminum ski pole and vastly changed the market, Verge saw a hole in the market for a ski pole that performed better and outlasted all others. He promptly left Scott and along with friends and …

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Fly Fishing, Skiing & Snowboarding, Spring, Winter

S.A.A. – Spring Activity Anxiety

An intertwined combination of spring & winter can lead to a potentially chaotic outbreak of Spring Activity Anxiety. Symptoms most commonly associated with S.A.A. include: severe indecisiveness, confusion, and obsessive over packing of vehicles with sporting equipment. Patients are urged to remain calm, analyze possible activities, and cram as many said activities as possible in to one day to quell bouts of insanity.

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Skiing & Snowboarding, What We're Made Of

Racing ’round the World with Local Haley Cutler

Haley Cutler is making a name for herself, not only here in the Wood River Valley but also in the skiing world. At 25, Cutler has jumped back into racing and is competing around the world, from placing 1st in Giant Slalom in Jackson to traveling across Europe for the Europa Cup in the Super G discipline. However, racing isn’t anything new for her. Starting as a young skier, Cutler was a part of the Sun Valley Ski Education Foundation (SVSEF), went on to ski collegially at both University of New Mexico and Montana State University, and then became a coach for SVSEF.

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Skiing & Snowboarding, Winter

Ultimate College Ski Trip

Picture this: 5 girls, 2 cars, 10 planks, 1 playlist, an air mattress, a case of beer, a Costco run, a couple of new years resolutions, and a big desire to get the most out of our Ikon passes. It was a snowy Thursday morning in Fort Collins, Colorado when the five of us girls set out on our 10-day ski trip to Bozeman, Montana.  When choosing Airbnb’s we kept a couple of things in mind. Firstly, price. When booking Airbnb’s it is important to start the process early, as many ski towns fill up quickly in the winter. We planned our college ski trip in October so we could book Airbnb’s that fit our needs; a close proximity to downtown nightlife and a decent kitchen so that we could cook most of our meals. We made a conscious effort to cook most of our meals, choosing one restaurant in each destination, this saved us a lot of money long-term. Bozeman and Big Sky We were in Bozeman for New Year’s, so being in town was a big factor for us. We were able to find a cute house just off Main Street on the East side of town, an excellent location …

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Skiing & Snowboarding, What We're Made Of, Winter

Sun Valley’s Next Generation of Skiers and Boarders

It would be hard for the town of Sun Valley, Idaho, not to be mentioned when talking about professional and Olympic skiers and snowboarders; the town is practically synonymous with greatness. With Bald Mountain as their training ground, ski greats from Picabo Street to Gretchen Fraser back in the day to more recent pros like McKenna Peterson, Wing Tai Barrymore, Lexi DuPont, Banks Gilberti, Colin Collins, Karl Fostvedt, Lucy Sackbauer have added to the legacy of the place. And snowboarders too—did you know there’s never been a U.S. Olympic snowboard team without a member from Sun Valley? Repping the boarders are Olympians Chase Josey, Kaitlyn Farrington, Graham Watanabe and a whole lot of other pros and amazing riders. The time has come for some of those same skiers and boarders to pass the torch to the next generation, which promises to bring it just as hard, race just as fast, jump just as high, and continue to put Sun Valley on the map for winter athletes.   The Rafford’s “For me, skiing on Bald Mountain was a privilege that took me years to appreciate.” Toby Rafford Starting out the list of the new generation are brother and sister duo Addison (Addie) and Toby Rafford, both of whom are …

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Bucket List, Rentals, Skiing & Snowboarding, Winter

Complete Guide to Cross-Country Skiing Sun Valley

Each winter, at the first hint of snow, local Nordic skiers pull out their gear and anxiously await the inaugural groom of the season. From the first pass of the snowcat in early winter until the trails disappear in spring’s warmth, stoke runs high. These long-time skiers know what many others are about to find out—that cross-country skiing is a great way to explore the mountains, clear the mind, and, especially this year, socially distance. While the pandemic may be partially responsible for this year’s meteoric rise in the sport’s popularity, cross-country skiing’s roots run deep in Sun Valley. Over 200 kilometers of Nordic ski trails wind through the Sun Valley area from Hailey in the south to Galena Lodge, tucked in the Boulder Mountains north of Ketchum. Our world-class trails are not only a destination for skiers from around the globe but are also the United States’ only designated cross-country skiing Olympic and Paralympic training site. Exploring Sun Valley’s Nordic scene for the first time can get a little overwhelming, but we’re here to help. In this guide, we give you the 411 on everything from where to ski to who can help you get the right gear. See …

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Bucket List, Skiing & Snowboarding, Winter

Idaho Winter Vacation

An Idaho winter ski vacation is certainly a bucket list item for anyone. Names like “Aspen” or “Vail” may be more familiar to some, but Idaho’s ski resorts are known for tons of powder, minimal lift lines, and plenty of small-town charm. There are many small ski hills across the state, but the four listed below are the heavy hitters in terms of the best spots to visit for your winter vacay. Whether you’ve visited Idaho before and are looking to try out a different resort or it’s your first visit, these are the must-visit Idaho winter destinations. Bogus Basin As Boise’s ski resort, Bogus Basin is certainly the easiest resort to reach with the most options for places to stay and other, near-by activities. Founded in 1942, Bogus Basin is an accessible, family-friendly resort which receives between 200 and 250 inches of snow each season. At just 16 miles from downtown Boise, you can wake up and be on the slopes within the hour, ready to experience all Bogus Basin’s 2,600 acres of terrain has to offer. The 1,800-vertical-foot mountain is open for year-round recreation, but for the winter you’ll be enticed by downhill skiing as well as 37km …

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Skiing & Snowboarding, Winter

Boise to Sun Valley: A Quick Getaway

Boise is not only the capital of Idaho but also it’s largest city. Boise is often ranked at the top of fastest growing cities lists in part due to its great access and proximity to the outdoors. Whether its a canyon excursion south into the desert or a whitewater thrill ride north of town boise has a lot of options of all sorts of speeds. Although we are going to be focused on one of Boise’s best attributes and thats being less than a 3 hour drive from the #1 ski resort in the nation. Not only is Sun Valley a must for any winter lover it is also a mountain hub of year around sun soaked activities and sights to see. We will start off with a bit of a winter focus with some stops along the way but then it gets into the year around possibilities of the Wood River Valley. Soldier Mountain Many thousands of skiers drive by the town of Fairfield, Idaho on their way to Sun Valley without even knowing there is a great little ski hill tucked away in the mountains to the north. After a wildfire damaged some equipment during the summer 2020 Soldier …

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Skiing & Snowboarding, Winter

3 Reasons to Travel to Sun Valley for Opening Day

If you’ve never experienced an Opening Day in Sun Valley—don’t you think it’s about time? Here are 3 reasons to travel to Sun Valley for this double-holiday.

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Skiing & Snowboarding, Winter

Sun Valley + IKON Pass

No matter how much you might love your home mountain, there are always other resorts to try out. And if you’re a powder hound, you might just spend your winters hopping from ski hill to ski hill, going where the meteorologist says the next dump will hit. This kind of winter adventuring is a heck of a lot easier with the IKON Pass, a multi-resort ski and snowboard season pass that gives you access to a whopping 50 resort destinations across five continents, 10 countries, 15 states, and four Canadian provinces. The 2023–2024 season, marks the first year that the Sun Valley Resort is a part of the Ikon Pass, adding itself to the list of iconic mountains one can experience as a pass holder. Sun Valley is also on the Mountain Collective Pass for the 2023-2024 season. Sun Valley is no longer on the EPIC Pass. What Are the IKON Pass Offerings? For the 2023-2024 season the original namesake IKON Pass costs $1,259 (for adults 23+, other options are available for young adults and children) and gets you unlimited access at 17 destinations and up to seven days each at 41 destinations. Included in those 14 with unlimited days …