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What We're Made Of

What We’re Made Of: First Lite

In the lineup of businesses and companies started on the hallowed grounds of the Wood River Valley, First Lite used to be considered the new guy. Now in its 15th year of business since its founding in 2007, that’s hardly the case, and since its acquisition by media company MeatEater in 2018, First Lite has only continued to reach a bigger audience and market. First Lite, at its core, is a clothing company, creating merino wool garments in camouflage print for hunting. But with its focus on conservation efforts, a new flagship store, and the continuous growth provided by parent company MeatEater’s audience, First Lite has become a game-changer in the outdoor industry.   How It Started First Lite started in the early 2000s as so many great ideas start—because of a need for something that doesn’t exist. Founders Kenton Carruth and Scott Robinson had both moved to Ketchum in the mid ‘90s and worked in the winter sports industry. The two enjoyed the outdoors, particularly hunting, but found that there were limited options to wear while hunting that would keep them warm in the chilly fall Idaho mornings. After wearing merino wool while hunting, which they discovered was an …

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Hiking

3 Best Ways to Maximize Hiking in Sun Valley

With hundreds of miles of trail within easy reach of downtown, Ketchum and Sun Valley are a hiker’s paradise. The Wood River Valley is fenced in by the Smoky, Boulder and Pioneer Mountains and within an hour drive lies the Sawtooth, White Cloud and Lost River mountain ranges, each boasting their own unique hiking experiences. Views will have you channeling your inner Ansel Adams, with wildlife sightings virtually guaranteed. The best ways to maximize your hiking experience is to check out some local guide experiences, read up on some of our blogs, and educate yourself on trail etiquette. Guide Services Guides are the best way to take all the leg work out of deciding where to hike and puts the leg work on the trails. There are plenty of guides across the valley with decades of local knowledge and all the best spots to go at any time of year! Beyond just dodging the crowds, Guides are also a vital resource for trail stewardship and etiquette. With more and more visitors venturing to the outdoors to take advantage of the trails, they may feel busier than normal. Guided hiking trips and shuttles to your favorite trailheads are available for any …

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Hiking, Summer

Guide to Hiking Sun Valley Part I – Hiking in Sun Valley, Idaho: A Summer Guide

Every spring, the Sun Valley, Idaho area transforms from a skiing and snowboarding Mecca into a lush, wildflower-filled valley with miles of hiking and biking trails in the surrounding five mountain ranges. From mellow loops skirting lakes and rivers, to 12,000-foot rocky mountain peaks, there are plenty of hiking trails to please all levels of hikers throughout Hailey, Ketchum, Sun Valley and beyond.

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Skiing & Snowboarding, Spring

How to get the most out of Spring Snow in Sun Valley

With all of the spring events returning this year, you may forget about how fun spring snow can be. Spring in the Wood River Valley brings about juxtaposed weather patterns mixing courteous doses of sunshine and thaw inducing temperatures with winter flurries inflated by frigid arctic winds. While the south slopes turn a muddy brown and the lower valley starts to get buds on the trees it is still winter up high. Some of the best turns of the season happen after the calendar says the seasons have changed. The most obvious place to get your turns in is Baldy. Corny and soft snow awaits you for that oh so glorious spring “pow” turns. Although its little brother Dollar Mountain, with its rad terrain parks, is probably closed this late in the season, there are a few “pocket” parks plus all the classic hits scattered around Baldy. Winter certainly hasn’t waved it’s red flag in the higher elevations. Depending on when you’re reading this, Baldy will either be nearing the end of their sanctioned lift service or closed. If they’re finished up for the season, it’s up to your self-ascending or snowmobiling access to get those last winter fixes. Go for a …

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Arts & Culture, Dining

Get Excited About the Sun Valley Food & Wine Celebration

words by Hayden Seder Now back for its fourth year, the annual Sun Valley Food & Wine Celebration is the area’s premier food and wine event. The brainchild of the Sun Valley Culinary Institute (SVCI), which offers affordable, professional culinary education, the Sun Valley Food & Wine Celebration is five days of VIP experiences and public events, including the gala opening dinner, private chef dinners, cooking classes, demonstrations, tastings, lectures, and more. Join SVCI January 27–31, 2026, for an unforgettable culinary experience. The Chefs Each year, SVCI is thrilled to welcome exciting new chefs as well as the return of favorite culinary masters to the Sun Valley Food & Wine Celebration, which has seen the likes of James Beard Award Winners, Chopped champions, Tournament of Champions participants, acclaimed restaurateurs, and Food Network celebrity chefs. This year’s lineup of seventeen chefs is no exception, and includes Barton Seaver, one of the world’s leading sustainable seafood experts and educators; James Beard Award nominee Brother Luck, nationally recognized for his appearances on Top Chef, Chopped, and Beat Bobby Flay; and Kelsey Barnard Clark, the fifth woman and first southerner to win the title of Bravo’s Top Chef and a 2024 James Beard Award …

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Dining, What We're Made Of

What We’re Made of: Sun Valley Mustard

written by Hayden Seder   Whether you’re new to Ketchum or have been here for years, chances are you’ve come across an iconic glass jar of Sun Valley Mustard. One of the longest running local brands in the area, Sun Valley Mustard (SVM) has been operating for over forty years, switching hands five times in the brand’s lifetime. Its latest trio of owners have invigorated new life into SVM, while simultaneously tapping into the brand’s original ethos, creating a blend of old-school Ketchum vibes with new marketing, products, and innovation. Sun Valley Mustard’s History SVM started as a hobby for local Lois Allison, who had a delicious multigenerational family recipe that friends and family couldn’t get enough of. They encouraged her to jar her mustard, which she did, originally simply calling it “Lois’s Mustard.” Eventually demand required her to ramp up her production of mustard, and in 1984, she opened her first mustard “factory” in a small room in the Colonnade Building in Ketchum and changed the name to Sun Valley Mustard, turning her hobby into a true entrepreneurial endeavor and changing the face of condiments in Sun Valley forever. Over the years, and throughout several different ownerships, SVM gained …

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Backcountry, Bucket List, Camping

Environmental Resource Center + Sun Valley Trekking Huts

written by Hayden Seder In downtown Ketchum, next to Java and across from Rickshaw, there’s a small white building that houses the Environmental Resource Center (ERC). While this unassuming building may not look like much, the nonprofit organization it houses has been operating in the Wood River Valley for over 30 years, connecting people to nature through education and action. In addition to their current initiatives and programs, the ERC is now the new stewards of the Sun Valley Mountain Huts as well, opening up further possibilities of connecting locals and visitors with the area’s natural surroundings. History of the ERC The ERC got its start 32 years ago as just a handful of passionate locals who believed that environmental action and education were imperative to sustain the beauty of our area. What that looked like has changed greatly over the years, from leading beaver dam tours back in the day to starting some of the earliest conversations around recycling the Wood River Valley and ride-sharing, which then ultimately transformed into the start of Mountain Rides. While the forms it’s taken have varied over the years, the mission of the ERC to provide education and inspire action to cultivate a …

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Winter

Your Guide to the Holidays in Sun Valley, Idaho

The holidays in Sun Valley are magical, and these are just a few of the festive moments that await this holiday season. Don’t know where to start? We’ve compiled your 2018 guide of must-see events and happenings from Christmas festivities to rock-the-house New Year’s shenanigans!

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Bucket List, Winter

Get to Know Every Ice Rink in the Wood River Valley

written by Hayden Seder For those visiting the Wood River Valley this winter season, put away the skis and sleds for a day and try a different winter activity: skating! Whether you’re a complete beginner or a pro on the ice, lacing up a pair of figure or hockey skates can be a great family friendly activity. There are three rinks to choose from, from a completely free outdoor rink in Ketchum to the historic Sun Valley Ice Rink in the heart of the Sun Valley Village and the Campion Ice House in Hailey. Whether you visit all three or just stick to one, you’ll be sure to have fun! Campion Ice House Prior to the building of the Campion Ice House in 2015, Hailey made do each winter with a free, outdoor natural ice sheet, first at Roberta McKercher Park and then the Hailey Rodeo grounds. But the community wanted an enclosed ice arena, and thus the Campion Ice House was born, providing an affordable skating facility in Hailey as well as a home for the local Sun Valley Suns amateur ice hockey team. The facility runs numerous events and programming, including learn-to-skate clinics, a curling league and clinics, …