Sun Valley has long been known as a premier destination for outdoor enthusiasts, offering world-class skiing, breathtaking scenery, and an upscale retreat for travelers seeking both adventure and relaxation. But as the travel industry evolves, luxury mountain resorts worldwide are expanding beyond their traditional winter appeal. High-end travelers today expect more than just ski runs and après-ski lounges—they seek a full spectrum of entertainment, from fine dining and wellness spas to exclusive nightlife. One growing trend in mountain tourism is the introduction of casinos, which blend high-stakes gaming with high-altitude luxury. With destinations like Switzerland, France, and even Japan incorporating casinos into their luxury resort offerings, could Sun Valley follow suit? The Global Trend: Casinos in Luxury Mountain Resorts Casinos in ski resorts are nothing new, but they’ve gained momentum in recent years as destinations seek to diversify their entertainment offerings. Here are a few standout examples: Switzerland: St. Moritz, one of the most prestigious ski resorts in the world, is home to Casino St. Moritz, where visitors can enjoy high-limit gaming alongside fine dining and top-tier accommodations. Switzerland’s strict regulations ensure that these casinos maintain an air of exclusivity rather than mass-market appeal. France: The Alpine town of Chamonix, …
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24 hours with a Local: Powder Magazine Founder Jake Moe
The skiing in Sun Valley has been influential on many people and brands over the years, including Jake Moe, who was working as a Sun Valley ski patroller in 1968 when he came up with the idea for Powder magazine. At just 20 years old, Jake Moe lived like so many ski bums still do in Sun Valley: balancing his love of riding fresh pow with working an assortment of jobs, from dishwasher, waiter, and cook to roof shoveler, cannery worker, and painter. In 1972, the first issue of Powder came out, and Jake continued producing the magazine from Sun Valley until 1975, when he opened the magazine’s office in Boulder. Over the years, Jake has been in and out of Sun Valley, but it was when he finally retired seven years ago that he and his wife, Susan, decided to leave Seattle and come back to the town where they met 50 years ago (Susan worked for Sun Valley back in the ’70s as well). Now living in Warm Springs, Jake maintains a busy life for someone who’s “retired”: coaching tennis three days a week, volunteering, mountain biking, golfing, fly fishing, hiking, catching summer concerts, traveling in his van, …
Essential Things You Need for a Mountain Road Trip
A mountain road trip is an exciting adventure, offering breathtaking views and a chance to explore nature. However, it also comes with challenges like unpredictable weather, rough roads, and limited access to services. Proper preparation is essential to ensure a safe and enjoyable journey. Packing the right items, organizing your vehicle efficiently, and being ready for emergencies will help you avoid common road trip problems. One of the most important aspects of preparation is having access to professional auto locksmith services in case of lockouts or lost keys. With the right planning, you can focus on enjoying your trip without unnecessary worries. The Ultimate Packing List for a Safe Mountain Road Trip When traveling through the mountains, having the right supplies can make all the difference. Start with basic necessities like food, water, and extra clothing. Weather conditions in the mountains can change suddenly, so carrying warm clothing, rain gear, and sturdy footwear is important. A reliable GPS device or map is crucial because cell phone signals can be weak in remote areas. Your vehicle should be equipped with a spare tire, jack, jumper cables, and extra fuel. A flashlight, multi-tool, and basic first-aid kit will also come in handy. …
Top Peaks for Hiking Adventures in North America
Hiking in North America offers some of the most breathtaking views and exciting challenges for outdoor enthusiasts. With a mix of towering mountains, scenic trails, and diverse landscapes, hikers can find the perfect adventure no matter their skill level. Whether exploring national parks, tackling high-altitude routes, or pushing physical limits on extreme peaks, preparation is key. Beyond the trails, hikers also need ways to relax after a long day outdoors, and sharing their adventures through video content has become a rising trend, particularly on TikTok. The Best National Parks for Mountain Hiking North America is home to some of the world’s most famous national parks, many of which offer incredible mountain hiking experiences. Yellowstone National Park is a favorite for its rugged trails and stunning geothermal features. One of the best hikes in the park is Mount Washburn, offering panoramic views of the surrounding landscape. Another must-visit park is Yosemite National Park, known for its granite cliffs, waterfalls, and challenging hikes such as Half Dome. In Canada, Banff National Park provides an unforgettable hiking experience with its glacier-fed lakes and towering peaks. The hike to Mount Assiniboine, also called the “Matterhorn of the Rockies,” is a bucket-list adventure for many …
24 hours with a Local: Wendy Jaquet
You may know the name Wendy Jaquet from her eighteen years in the state legislature (she’s a former Democratic representative, minority leader, and budget committee member), but Wendy has played many roles in the Wood River Valley, and beyond. She and her husband, Jim, moved to Ketchum from San Francisco in 1977, as Jim had been hired as city administrator for the City of Ketchum. Soon Wendy found herself dabbling in a variety of roles, from president of her two sons’ school PTA to managing an art gallery, to managing the Wagon Days parade (which she did for twenty-five years, and still announces for), to being executive director of the Sun Valley/Ketchum Chamber of Commerce for thirteen years. In 1994 she decided to run for the state legislature, which she did full time until 2012, when she began teaching foundational studies and intro to public administration at Boise State University. Tired of the commute to Boise, she quit teaching but has remained busy ever since, serving on the board of Visit Sun Valley and the advisory council of the Trailing of the Sheep, giving historical tours of downtown Ketchum, coordinating the Resort Cities Coalition for the City of Ketchum, participating …
Top Mobile Apps for Planning Your Next Adventure
Planning a trip can be exciting, but it also comes with many challenges. From booking flights to finding the best places to stay, a lot of details need to be managed. Thankfully, mobile apps make travel planning easier and more efficient. With just a few taps, travelers can organize their itinerary, track expenses, discover hidden gems, and even connect with locals. Whether you’re planning a solo trip, a family vacation, or a group adventure, the right apps can save time and reduce stress. There are countless travel apps available, each designed to help with different aspects of a trip. Some focus on transportation, while others help find accommodations, restaurants, and activities. A well-organized trip allows travelers to enjoy their journey without worrying about unexpected problems. Just as technology has transformed entertainment and online casinos, it has also changed the way people plan their travels. The rise of mobile gaming and its impact on the casino industry shows how smartphones have made entertainment more accessible, and the same is true for travel planning. With so many options available, here are some of the best mobile apps to help plan your next adventure. Flight Booking Apps Finding the right flight at the …
What We’re Made Of: Swiftsure Ranch Therapeutic Equestrian Center
South of Bellevue lies a beautiful, sprawling property, home to Swiftsure Ranch, a nonprofit organization founded in 1991 to help those with physical, mental, and emotional needs through equine-assisted activities. The ranch helps many individuals, including veterans, children, the elderly, and others, throughout the Wood River Valley through its many programs. Currently, the organization employees eight staff (six full time, two part time), is assisted by roughly 150 volunteers, and helps about 385 clients a year with its 21 horses. Using these unique therapeutic equine connections, Swiftsure helps empower individuals of all abilities to gain strength and freedom. The Ranch Swiftsure Ranch moved to its current location on 191 acres just south of Bellevue in 2011, allowing for more facilities and more expansive grounds. The ranch is joined on the west by BLM lands and mountain and water views; one mile of the Big Wood River passes through the property. The centerpiece of the equine programs is the 32,000-square-foot, indoor, heated arena, which allows the organization to operate year-round. A 20-stall barn accommodates up to 40 horses, and there’s also outdoor paddocks, pastures, and a smaller 12-stall barn. Inside the main arena is a tack room, complete with adaptive saddles, …
What You Need to Know Before Skiing in the Mountains
Skiing in the mountains is an exciting experience, but proper preparation is essential to ensure both safety and enjoyment. Whether you’re a beginner or an experienced skier, understanding the essentials can make a big difference in your trip. From having the right gear to maintaining physical fitness, every detail matters. Additionally, a ski vacation is more than just hitting the slopes—it’s about embracing the entire experience, from the journey through winding mountain highways to relaxing after a long day in the snow. Essential Gear You Need for Skiing in the Mountains Having the right ski gear is crucial for both safety and performance. The most important piece of equipment is your skis, which should be suited to your skill level and the type of terrain you’ll be skiing on. Beginners should opt for shorter, more flexible skis that are easier to control, while advanced skiers may prefer longer, stiffer skis for better speed and stability. Ski boots should fit well and provide strong ankle support to prevent injuries. Proper bindings are also important, as they ensure your boots are securely attached to the skis while allowing for a quick release in case of a fall. Other essential gear includes ski …
Not to Miss Arts & Culture Events This Summer
When we travel, we all have our tried-and-true activities, but why not spice things up with a one-of-a-kind experience? Get ready for a Sun Valley summer like no other because we’ve got a whole lineup of arts & culture events that you won’t find anywhere else! From our signature summer extravaganzas to offbeat and extraordinary experiences, it’s time to create your ultimate Sun Valley summer bucket list. So, throw caution to the wind, embrace the unexpected, and let the adventure begin. Don’t miss out on the chance to make memories that will last a lifetime – start planning your Sun Valley summer today! StART Summer in Sun Valley The summer season is kicking off with a week of festivities from Sun Valley Culinary Institute, Sun Valley Museum of Art, and Ballet Sun Valley. Learn more about this week of celebrating the arts in various forms through these organizations and events that support the community arts all year long. The Welcome Party Celebrity Chef Art Smith and Food Network insider Bruce Seidel will be preparing cuisine for the evening and dance the night away with DJ SID3S! This kicks off the week on Saturday June 22nd, you can find more information …
24 Hours with a Local: Idarado’s Cory Smith
Though originally from Silverton, Colorado, Cory Smith has been living in the Wood River Valley for more than two decades, since he relocated to the area to work for Smith Optics. Prior to that, he was a sponsored snowboarder for K2 and working on Mt. Hood’s skate and snowboard camp Windell’s, which he helped start back in the early ’90s. After blowing out his knee and dashing any hopes of continuing a pro career, he moved to Ketchum, where the scene at the time was “full of skiers, and I was a punk rock snowboarder.” Luckily, he learned to love the town and its people, and when Smith (the company) packed up to move to Portland in 2015, he decided to stay behind and start his digital marketing company, Idarado. Now almost ten years in, Idarado has five full-time employees and works with clients like Traeger, First Lite, Decked, Dickies, and more. Cory lives in Ketchum in a live/work setup with his two teenage daughters and their dog. When he’s not on the clock, he’s a man of many hobbies, including snowboarding (obviously), mountain biking, running, dirt biking, yoga, skiing (which he dabbles in now), going up to his cabin …