While many businesses over the years have sold a smattering of records (and back in the day, shops like Twist n Trout and Big Bad Bills sold CDs), the Wood River Valley has never had a dedicated record store selling vinyl (at least not in my lifetime). But Mike Pitts, owner of Sonic Boom in Seattle and now Sun Valley, has opened the doors to Ketchum’s newest record store, peddling new and used vinyl, as well as tapes and CDs, to all manner of music lover in the area. The History It was a bit of a journey for Mike to make his way to the music industry. While he had been buying records from Sonic Boom since he was a teenager, Mike had been operating a real estate company with his brother-in-law for ten years when Sonic Boom was listed for sale, in 2016. Luckily, his supportive wife, who knew how miserable Mike was in the real estate game, called and told him he was quitting his job and figuring out how to purchase Sonic Boom and make it work. So he did, and soon he was the owner of an establishment that had been an integral part of …
What We’re Made of: Alternative Education
Despite the relatively small size of the Wood River Valley, educational institutions abound, with sizes and styles for every type of learner. In addition to the eight public schools in the area (Hailey Elementary, Hemingway STEAM School, Wood River Middle School, Wood River High School, Alturas Elementary, Bellevue Elementary, Carey Public School, Silver Creek High School), there are also five schools providing what might be called “alternative education”: Sun Valley Community School, the Sage School, Syringa Mountain School, Pioneer Montessori School, and Trinity School. Read on to learn about each of their unique curriculums, founding, and the benefits of such educational models. Sun Valley Community School The only independent school in the Wood River Valley educating pre-K through 12th grade, the Sun Valley Community School was founded in 1973 and serves roughly 435 students. While small class sizes, excellent teachers, and robust academics contribute to the esteemed reputation of the school, it’s some of Community School’s unique programming, like their Outdoor Program, the Academies, and Boarding Program that make it so unique. The Outdoor Program has been a key component of the school since its founding over 50 years ago and is an integral part of every student’s experience throughout …
What We’re Made Of: Sun Valley Pride
For several years now, Sun Valley Pride has joined the ranks of other meaningful Sun Valley events produced by and for locals, all in the name of providing community. In this case, that community is the LGBTQIA+ community, for which Sun Valley Pride provides a multi-day event full of performers, music, and fun. From what was once a modest singular event to now a full week of both paid and free activities, Sun Valley Pride draws attendees and performers from across the nation. How It Started What is now an entire week of Pride events started as just one: Pride in the Garden, at the nonprofit Sawtooth Botanical Garden (SBG). Executive Director Jen Smith had only been in her role for a few years when she suggested the Garden do a Pride event as a way to raise funds. As she says, they didn’t need to do another golf tournament or poker run like other organizations in the area had done as fundraisers. The board went wild, and the first Pride in the Garden event was held in 2021, which Jen describes as “a social justice event trying to bring awareness to the LGBTQIA+ community and its allies and to …
What We’re Made Of: Swiftsure Ranch Therapeutic Equestrian Center
South of Bellevue lies a beautiful, sprawling property, home to Swiftsure Ranch, a nonprofit organization founded in 1991 to help those with physical, mental, and emotional needs through equine-assisted activities. The ranch helps many individuals, including veterans, children, the elderly, and others, throughout the Wood River Valley through its many programs. Currently, the organization employees eight staff (six full time, two part time), is assisted by roughly 150 volunteers, and helps about 385 clients a year with its 21 horses. Using these unique therapeutic equine connections, Swiftsure helps empower individuals of all abilities to gain strength and freedom. The Ranch Swiftsure Ranch moved to its current location on 191 acres just south of Bellevue in 2011, allowing for more facilities and more expansive grounds. The ranch is joined on the west by BLM lands and mountain and water views; one mile of the Big Wood River passes through the property. The centerpiece of the equine programs is the 32,000-square-foot, indoor, heated arena, which allows the organization to operate year-round. A 20-stall barn accommodates up to 40 horses, and there’s also outdoor paddocks, pastures, and a smaller 12-stall barn. Inside the main arena is a tack room, complete with adaptive saddles, …
What We’re Made Of: Sawtooth Mountain Guides and Sun Valley Mountain Huts
All manner of people have explored the Idaho wilderness, for as long as it’s been there, but two companies, Sawtooth Mountain Guides and Sun Valley Mountain Huts, are two of the longest-running backcountry businesses in the Wood River Valley. An accredited mountain guide service, Sawtooth Mountain Guides (SMG) has been around for over 30 years, providing summer and winter backcountry guiding services. Sun Valley Mountain Huts (SVMH), formerly known as Sun Valley Trekking, owns some of the country’s oldest and most diverse backcountry hut system, with six huts in five Idaho mountain ranges. Sawtooth Mountain Guides The History Founded in 1985, Sawtooth Mountain Guides is the brainchild of outdoor enthusiast Kirk Bachman, who began exploring local ski and climbing terrain in the area in the early ’70s. When Kirk started SMG in the mid-’80s, it was primarily as a climbing guide service, though he soon added ski guiding on to the company and also built and established some of the first North American yurts as backcountry ski huts in the Sawtooths. This included the Williams Peak Hut, which the company established in 1988 as a winter base for local at-risk youth programs and continues to operate today for both guided …
What We’re Made Of: Wild Rye and Club Ride
Many outdoor brands have their origins in the Wood River Valley; the easy access to the outdoors in so many ways (biking, hiking, skiing) gets the creative juices flowing in terms of how to improve on those sports—and then gives you a big playground to test out those improvements. Outdoor apparel companies Wild Rye and Club Ride are no different, with both company’s founders being outdoor aficionados in the Wood River Valley who found themselves staring down a gap in their respective markets; for Wild Rye, that gap was an outdoor brand exclusively for women. For Club Ride, that gap was casual bike clothes that could be worn from the bike to the bar. Read on to learn the origin stories of these two local companies, who are helping maintain Ketchum’s status quo as an incubator for innovation. Wild Rye Wild Rye’s founder, Cassie Abel, has lived in and out of Ketchum since she was eight years old, but coming back full-time in 2012. Prior to launching her women-focused outdoor brand, Cassie worked in-house at Smith, learning all about the outdoor industry, its marketing—and its distinct lack of focus on women. “We were starting to see all these cool brands …
What We’re Made Of: Chums
Referring to your eyewear retainer simply as “Chums,” like you might call tissue “Kleenex”shows just how much this global brand dominates its market. With humble origins that can betraced back to a guide on the Colorado River in southern Utah, Chums is celebrating its 40thanniversary this year. Chums came to Ketchum in 2002 after local Chuck Ferries purchased thecompany along with his son, Tom, and son-in-law, Mike Neary. Many of the company’sproducts are still made in the original Hurricane, Utah, facility and five employees hold downsales and marketing in Ketchum. How it Started In 1983 Mike Taggett was a dory boat guide on the Colorado River. Tired of seeing his clientslose their sunglasses to the water, he came up with the idea for what is now the Original Chumseyewear retainer, producing the first batch on a $60 sewing machine out of the back of his VWvan. Named for Mike’s yellow lab, Chumley, Chums has always been about those who feelcalled to the water: guides, river rats, dirtbags, anglers. As demand grew, Chums began mass-producing its retainers and selling to retailers nationwide, though the Original cotton eyewearretainer is still the company’s best-selling product (and is still made in the original facility …
What We’re Made Of: Sun Valley Bronze
When it comes to locally made hardware in the Wood River Valley, Sun Valley Bronze has you covered. This long-standing institution in the valley is an inspiration. Get to know them in this edition of, “What We’re Made Of.” Sun Valley Bronze What has now become a 30-plus-year institution in the Wood River Valley once had very humble beginnings, with founder Bob Commons starting Sun Valley Bronze (SVB) in his garage. Back in 1992, Bob was working in construction, building the high-end homes so ubiquitous in the area, while his wife, Debbie, drafted architectural plans. Frustrated by the lack of luxury hardware available for the jobs he was working on, and with 15 years of thoughts of starting his own business, Bob began experimenting with the casting process using old foundry equipment he purchased from the local high school shop department. Since then, the company has evolved into an internationally sold brand used by some of the top architects and designers in the world. What was once created in a garage is now operated out of a state-of-the-art manufacturing facility that utilizes robotics, CNC machines for patterning and machining, and 3D printing for prototyping. The luxury architectural hardware created by …
What We’re Made Of: Rocky Mountain Hardware
With a unique origin story and process for creating hardware, Rocky Mountain Hardware is a staple in the Sun Valley business scene. Get to know Rocky Mountain Hardware, from accessories and custom pieces to creating a life in the valley. Rocky Mountain Hardware Back in 1994, there weren’t many options for local hardware in the Wood River Valley. Mark Nickum ran a local door and window company in the Valley at the time and found he kept getting requests from clients looking for hardware for the doors and windows he was selling. Though there were a few options, there weren’t many. Luckily for Rocky Mountain Hardware, Mark decided to capitalize on this gap in the market and began messing around with metals on his own to create hardware for the doors and windows he sold. He landed on bronze as a high-quality metal and started working with a local friend at a foundry to create unique designs. As Mark received more and more requests, he realized he had something good going here and formed, along with his wife Patsy, Rocky Mountain Hardware (RMH). Next year will be RMH’s 30th anniversary, and while their offerings and operations have grown over the …
What We’re Made Of: Reflex Ski Poles
The epic skiing and snowboarding available in the Sun Valley area has inspired entrepreneurs in the area for decades, from the founding of Scott USA in 1958 to Smith Optics in 1965 to more modern brands like Wolf Ski, 5B Ski Factory, Mountain Approach, and Research Design Skis. Originally founded in 1979, Reflex Ski Poles has had a resurgence after the brand was reborn in 2020, helping to fill the void left by so many of these iconic Sun Valley brands either leaving the area or shutting down altogether. Reflex has taken the passion of the rowdy, local ski community and channeled it into making the best ski pole in the industry, in what they refer to as “the OG ski town for OG skiers.” The Beginning: 1979 The origins of Reflex lie in another Sun Valley-based company, Scott USA. It’s no surprise that Gus Verge, a Scott USA employee in charge of pole manufacturing, would find himself thinking about how to improve the ski pole. Though Scott USA founder Ed Scott invented the first aluminum ski pole and vastly changed the market, Verge saw a hole in the market for a ski pole that performed better and outlasted all others. He promptly left Scott and along with friends and …