The epic skiing and snowboarding available in the Sun Valley area has inspired entrepreneurs in the area for decades, from the founding of Scott USA in 1958 to Smith Optics in 1965 to more modern brands like Wolf Ski, 5B Ski Factory, Mountain Approach, and Research Design Skis. Originally founded in 1979, Reflex Ski Poles has had a resurgence after the brand was reborn in 2020, helping to fill the void left by so many of these iconic Sun Valley brands either leaving the area or shutting down altogether. Reflex has taken the passion of the rowdy, local ski community and channeled it into making the best ski pole in the industry, in what they refer to as “the OG ski town for OG skiers.” The Beginning: 1979 The origins of Reflex lie in another Sun Valley-based company, Scott USA. It’s no surprise that Gus Verge, a Scott USA employee in charge of pole manufacturing, would find himself thinking about how to improve the ski pole. Though Scott USA founder Ed Scott invented the first aluminum ski pole and vastly changed the market, Verge saw a hole in the market for a ski pole that performed better and outlasted all others. He promptly left Scott and along with friends and …
What We’re Made Of: Waterworks- Lamson
While some companies, like Smith, or Scott, are considered shining examples of entrepreneurs and brands coming out of the Sun Valley area, Waterworks-Lamson has been in business in the area (and beyond) close to 20 years. Created originally as a way to simply release fly-caught fish better, Waterworks-Lamson is now sold worldwide and has developed many more reels and rods than their original Ketchum Release tool innovated in its namesake town. How It Started The company that would become Lamson, and later Waterworks-Lamson, was started in 1996 by brothers Michael and Ryan Harrison and Michael’s brother-in-law, Mark Farris. The trio had moved to Ketchum in 1989 and were designing bike technology in the world of high-performance cycling, creating and patenting cutting-edge components like frame designs and mountain bike suspension systems. As outdoorsmen who loved skiing, biking, and fishing, Ketchum seemed the perfect place to live and test out bikes and, later, fly-fishing gear. The three men were avid fisherman who found themselves frustrated with the hemostat, the go-to at the time for releasing fly-caught fish, for the harm it caused the fish and the fly. With their product design background, they came up with a solution, an innovative tool that …
What We’re Made Of: DECKED
Local company DECKED has created a product that appeals to many of the kinds of people who call Ketchum home: outdoors people, tradesmen/contractors, and just about anyone who drives a truck. It was while innovating a way to organize a truck bed that DECKED founders, Jake Peters and Lance Meller, came up with the idea for DECKED’s drawer system, tapping into the market of truck accessories that few had or have since. In its almost ten years as a company, DECKED has grown from a small-footprint, servicing mom and pop accessory stores, to a multi-national company available directly from manufacturers like Ford and Chevrolet distributed into 27 countries on six continents. The Origin Story Like the origin of so many products, DECKED’s drawer system was the result of necessity. Ketchum local Lance Meller was a snowboard rep and pickup truck owner who built his own plywood drawer system for the bed of his truck, which allowed him to sleep in it while on the road while also storing his snowboard samples. After getting a new truck, Meller realized he would have to build another system from scratch, with no real roadmap for doing so. He partnered with DECKED founder, Jake …
Racing ’round the World with Local Haley Cutler
Haley Cutler is making a name for herself, not only here in the Wood River Valley but also in the skiing world. At 25, Cutler has jumped back into racing and is competing around the world, from placing 1st in Giant Slalom in Jackson to traveling across Europe for the Europa Cup in the Super G discipline. However, racing isn’t anything new for her. Starting as a young skier, Cutler was a part of the Sun Valley Ski Education Foundation (SVSEF), went on to ski collegially at both University of New Mexico and Montana State University, and then became a coach for SVSEF.
Sun Valley’s Next Generation of Skiers and Boarders
It would be hard for the town of Sun Valley, Idaho, not to be mentioned when talking about professional and Olympic skiers and snowboarders; the town is practically synonymous with greatness. With Bald Mountain as their training ground, ski greats from Picabo Street to Gretchen Fraser back in the day to more recent pros like McKenna Peterson, Wing Tai Barrymore, Lexi DuPont, Banks Gilberti, Colin Collins, Karl Fostvedt, Lucy Sackbauer have added to the legacy of the place. And snowboarders too—did you know there’s never been a U.S. Olympic snowboard team without a member from Sun Valley? Repping the boarders are Olympians Chase Josey, Kaitlyn Farrington, Graham Watanabe and a whole lot of other pros and amazing riders. The time has come for some of those same skiers and boarders to pass the torch to the next generation, which promises to bring it just as hard, race just as fast, jump just as high, and continue to put Sun Valley on the map for winter athletes. The Rafford’s “For me, skiing on Bald Mountain was a privilege that took me years to appreciate.” Toby Rafford Starting out the list of the new generation are brother and sister duo Addison (Addie) and Toby Rafford, both of whom are …
What We’re Made Of: Nomadic Van & Sync Vans
Many entrepreneurs launch startups in Ketchum simply because they can work from anywhere and would prefer to do so surrounded by the natural splendor of the Rocky Mountains. And while this is true for companies Nomadic Van and Sync Vans, they have tapped into both a national and local market by creating something perfect for outdoor aficionados like themselves: adventure vans. Luckily, these two companies aren’t in competition with each other since they’re involved in different sides of “van life”: Nomadic Van in the importing of Japanese Mitsubishi Delica vans and Sync Vans in the customization of Sprinter van interiors. Nomadic Van Although not officially started until the summer of 2019, Nomadic Van had its beginnings in Ron Arnold’s yard, where he would tinker around with the Mitsubishi Delica vans he had started importing from Japan as a side hustle in 2017. He had fallen in love with these durable, adventure-ready vans while traveling in New Zealand, where he also met the friend who would become his exporter in Japan. Ron’s friend, Gardner Cord, took an interest in Ron’s tinkering and wanted to learn about the vans. While the two worked on vans, they would spitball ideas for entrepreneurial opportunities, such as making storage bins or shot skis. Finally in the summer of …
What We’re Made Of: First Lite
In the lineup of businesses and companies started on the hallowed grounds of the Wood River Valley, First Lite used to be considered the new guy. Now in its 15th year of business since its founding in 2007, that’s hardly the case, and since its acquisition by media company MeatEater in 2018, First Lite has only continued to reach a bigger audience and market. First Lite, at its core, is a clothing company, creating merino wool garments in camouflage print for hunting. But with its focus on conservation efforts, a new flagship store, and the continuous growth provided by parent company MeatEater’s audience, First Lite has become a game-changer in the outdoor industry. How It Started First Lite started in the early 2000s as so many great ideas start—because of a need for something that doesn’t exist. Founders Kenton Carruth and Scott Robinson had both moved to Ketchum in the mid ‘90s and worked in the winter sports industry. The two enjoyed the outdoors, particularly hunting, but found that there were limited options to wear while hunting that would keep them warm in the chilly fall Idaho mornings. After wearing merino wool while hunting, which they discovered was an ideal …
Women’s History Month: Women Ski Racers of Sun Valley
We’re already into the third week of March and Women’s History Month! After commemorating the vast history of the Wood River Valley, starting with the Indigenous Peoples and then focusing on the early settlers with ties to the mining and ranching industries, it’s time to focus on those women who made fame with their ski racing careers. Ski racing has been central to the Sun Valley/Ketchum community since the inception of the resort in 1936, and we’re proud to boast numerous Olympic medalist women with ties to the area. These women represent the trailblazing spirit of Sun Valley and Ketchum and have impacted the history for women in sports for years to come. Gretchen Fraser Gretchen Fraser, born in 1919 and laid to rest in the Ketchum cemetery in 1994, was the first American to win an Olympic gold medal in skiing. She grew up in Washington, but came to call Sun Valley home in 1938 when she met her soon to be husband, Donald Fraser. Although both Gretchen and Donald were members of the 1940 Olympics team, the games were canceled due to WWII. Gretchen took that time to help rehabilitate wounded veterans through skiing, something she would continue …
What We’re Made Of – The Sun Valley Wellness Festival
In 1997, a group of wellness-minded community members in Sun Valley decided to host a small event over Memorial Day weekend. Since then, the annual Sun Valley Wellness Festival and Conference (SVWFC) has grown into a major event as well as the longest-running wellness festival in the world. Each year’s festival and conference draws roughly 1,500 people to see speakers such as Ram Dass, Deepak Chopra, and Arianna Huffington, and to the festival portion which includes movement classes, vendors, and the experience park. This year’s 25th annual event will be held from June 10-13, and will focus on COMING HOME. It will explore how social health & well-being define the foundation of our collective wellness, illuminating what it really means to be a community. History After its founding in 1997, the formative team behind the festival started the non-profit arm, the Sun Valley Wellness Institute (SVWI) in 2005. The festival is now run by the institute as well as a Board of Directors, Advisory Council, and current Executive Director Andria Friesen. Over the years, the date of the SVWFC has changed from taking place during the slack month of May to a busy summer event. Its location has varied over the …
What We’re Made Of – Warfield Distillery & Brewery
At the corner of Main Street and Sun Valley Road stands the Warfield Brewery & Distillery, the only combination brewery and distillery in Idaho. This combination brewery, distillery, and gastropub opened in 2015 and has been a go-to dining and imbibing destination ever since. Whether you’re hitting the roof-top bar in the summer for drinks and to sit around a fire pit or stopping by in the winter after spotting the blue light (which means it’s snowed over three inches in town and beer specials will run until it stops snowing), the Warfield serves up food, beer, and spirits like no other. The Warfield had some big shoes to fill when taking over the building that previously housed two local institutions: The Roosevelt and Slavey’s. The property itself has been in the Werry family since 1936; the Werry siblings were even born in the Sun Valley Lodge and raised in Ketchum. In 1952, the main street saloon known as Slavey’s—or sometimes “Slimey’s” by locals due to its atmosphere and clientele—moved in. Known as Ketchum’s last “honky tonk”, Slavey’s was famous for its live music and dancing, its drinking and brawls, and its annual 4th of July tradition of a horseman …