Many outdoor brands have their origins in the Wood River Valley; the easy access to the outdoors in so many ways (biking, hiking, skiing) gets the creative juices flowing in terms of how to improve on those sports—and then gives you a big playground to test out those improvements. Outdoor apparel companies Wild Rye and Club Ride are no different, with both company’s founders being outdoor aficionados in the Wood River Valley who found themselves staring down a gap in their respective markets; for Wild Rye, that gap was an outdoor brand exclusively for women. For Club Ride, that gap was casual bike clothes that could be worn from the bike to the bar. Read on to learn the origin stories of these two local companies, who are helping maintain Ketchum’s status quo as an incubator for innovation. Wild Rye Wild Rye’s founder, Cassie Abel, has lived in and out of Ketchum since she was eight years old, but coming back full-time in 2012. Prior to launching her women-focused outdoor brand, Cassie worked in-house at Smith, learning all about the outdoor industry, its marketing—and its distinct lack of focus on women. “We were starting to see all these cool brands …
24 Hours with a Local: Trailhead Bicycles Owners Kyle Wies and Andy Solomon
After several years of working for Fitzgerald’s Bicycles in Victor, Jackson, and Idaho Falls, friends and business owners Kyle Wies and Andy Solomon—and Andy’s wife, Erin—decided to open their own bike shop in Hailey after seeing a hole in the market for a year-round bike shop. The two met at Fitzgerald’s in 2015 when Andy bought a fat bike from Kyle—two years later, Andy was working there too. They opened Trailhead Bicycles in April 2022 and have been busy ever since. Andy and Kyle live fairly opposite lives: Andy and Erin are parents to their 6-year-old daughter, Finley, and shop dog 11-year-old Elliott (if you’ve been in the shop, you’ve likely seen this huge, loveable guy) who all live in Woodside. When not on the bike, Andy and the family can be found outdoors doing it all—lake days, paddle boarding, hiking, and biking, of course. Kyle lives by himself in Ketchum, commuting daily to Hailey by biking on the bike path or reading on the bus. Kyle’s a big runner and reader when he’s not biking, and the two friends also like to get together to watch soccer. Assuming the trails are dry and ready for biking (a bit of …
24hrs with a Local: Wild Rye’s Cassie Abel, October
Cassie Abel is the CEO and co-founder of Wild Rye, a company dedicated to creating mountain apparel for women of all sizes, ages, and skill levels—an area she saw was decidedly lacking after spending years working in the outdoor apparel industry. Though Abel didn’t found the Ketchum-based company until 2015, she has been living here fulltime for about 10 years and spent much of her life in and out of the Valley; she’s held down jobs at local favorites like Java, the Cellar Pub, and Smith. As the kind of woman her brand targets—mountain biker, skier, busy mom—Cassie is the perfect mountain lady to tell us how to spend an ideal day in Ketchum, Idaho. How do you start your ideal day? Can I give you two ideal days? Cause one’s going to involve my toddler, and one will not! So if I don’t have my toddler, I wake up and drink some coffee on my porch. If I’m heading out for coffee, go to Lizzie’s or Maude’s and get a really delicious latte. Then I’d go for a big bike ride like Osberg’s, Alden, or Greenhorn/Imperial. How do you refuel after a long bike ride like that? Probably grab …
5 Best Ways to Mountain Bike Sun Valley
Known for flowy, laomy buff singletrack complemented with more rowdy, advanced terrain in the sub-alpine and alpine, riders can turn it up for weeks on end without ever repeating the same ride. In a place where every ride takes you somewhere magical, it’s as though you’ve arrived in mountain bike nirvana. It can be overwhelming at first so we have put together the 5 things that will help you best maximize your experience in Sun Valley. Bike Shops and Guide Services With so many trails of varying levels of difficulty it can be overwhelming on where to start. Whether your just getting into the sport or a seasoned professional looking for that brutal expedition there is a bike shop or guide that can get you headed in the right direction. Beyond decades of local knowledge and having all the best spots to go Guides are crucial in local stewardship and personifying etiquette. Whether your looking to dodge the crowds or expand your skills there is a guide in town that will make your short time here unforgettable. Blogs Lift Access Whether you’re enjoying lunch at the Roundhouse Lodge or the of hiking and biking trails, you can’t beat the incredible …
Locals Guide to Sun Valley’s Trails
With over 400 miles of trails spread across the Wood River Valley, from Bellevue all the way up north to Galena Lodge, it’s hard to know where to start. The area’s extensive, multi-use trails are fit for all kinds of recreation—biking, hiking, trail running, and horseback riding. Whether you’re new to the area or just new to the trails, there are some great starter trails in Hailey, mid-valley, and Ketchum. We talked to Sara Gress, the Executive Director of the Wood River Trails Coalition which works to create, maintain, and sustain the Valley’s network of trails to get her take on the best spots to try first. Hailey Sara: You have to ride Croy because it’s super fun for biking. The Two Dog Loop [6.7 miles] is fun and flowy, and you get some good views of the Pios, but it’s not butt-puckering. And it’s still enjoyable enough that if you’re an advanced rider, it’s still a really good ride. It’s a good place to hone your skills. I ride out there because it’s enjoyable and it’s not scary. People hike and trail run the trails out Croy and even ride horses sometimes too. Also try: Quigley Trails Park which …
Sun Valley, Idaho: Your Next Mountain Biking Bucket List Destination
Bucket list — it’s a term often used to describe mountain biking in Sun Valley. What makes this place deserving of such a lofty moniker? First, there’s literally hundreds of miles of prime Idaho singletrack, and because the valley flies under the radar of mainstream mountain bike enthusiasts, there’s not a ton of folks competing for real estate. Heard of the movie Private Idaho? It’s pretty common to feel like you’ve got the place pretty much to yourself. With so many options, where do you start? Well, it’s helpful to size up what kind of riding you’re looking for. Are you the meadow-skipping sort who’s in it for stunning scenery more than white-knuckle descending, or are you rip ready for a rugged, sub-alpine adventure that will leave your legs and arms feeling like a raw tartare you might find on a French menu? Never fear, because we’ve got it all here and can steer you in the right direction.
Best Early Season Mountain Bike Rides in Sun Valley
Five months of snow-induced activities tend to leave one yearning for change. When the temperatures jump in to the 60’s here in Sun Valley, an eagerness to mix up the daily routine sweeps the town. This is a biking community after all and the first chance to hop on those beautiful two-wheeled mechanical devices is met with open arms. Nevermind the ghostly white legs, extra winter weight, creaking bike parts and dismal Strava times, it’s all about embracing the first glimpse of spring. We’ve compiled a quick and dirty list of the best early season mountain bike rides. Get out there and enjoy!
What We’re Made Of: Wood River Trails Coalition
Originally founded in 2011 under the name the Wood River Bike Coalition, the Wood River Trails Coalition (renamed so in 2019) is a non-profit trail stewardship organization working to create, maintain and sustain the Wood River Valley’s network for all users. With so many locals and visitors alike using the trails for walking, hiking, biking, and enjoying with dogs and horses, trails in the area take a pretty good beating every year. According to the Wood River Valley Trail Study from 2012, the Ketchum Ranger District of the Sawtooth National Forest alone sees over 90,000 user days annually, 35,000 of those being visitor user days. Harsh winters mean that trails need even more maintenance after the snow melts to ensure they are up to snuff for summer outdoor enthusiasts. It is with the help of the Wood River Trails Coalition that this is made possible. Partnerships With more than 500 miles of single-track trails for various uses, land management agencies are tasked with the job of maintaining this vast area. Without predictable annual funding to pay for a proper trail crew to maintain current trails and begin projects on new ones, the Forest Service and Bureau of Land Management have a difficult …
Sun Valley: A Pro Skier’s Summer Playground
Pro skier, Andy Mahre and his pro photographer fiancé, Shannon Skouras, traded in their skis in favor of mountain bikes & paddleboards to seek-out the post-snow side of things here in the Sun Valley area. Dive in for a deeper look at how these two took on our summer playground.
A Day in The Dirt with Sun Valley’s Osberg Ridge Trail
To be honest, the Osberg Ridgeline Trail doesn't make any sense. It's too perfect. It's too remote, yet too close. It's singletrack is too flowy, too rolly, too buffed out and way too scenic to be so close yet so far away. It's too easy to be a backcountry trail and it's too far from town to be… well it's almost too much of everything to be real. But it is. Sitting in the middle of nowhere, 3,000' above the valley floor, unspooling from east to west, following a prominent ridge system that divides Baker Creek and Warm Springs Creek with views for tens if not hundreds of miles, this newest addition to the Sun Valley region's singletrack motherload is a mind blower.