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24hrs in Sun Valley, Biking, Innovation

24 Hours in Sun Valley: October – Cassie Abel, Wild Rye

Cassie Abel is the CEO and co-founder of Wild Rye, a company dedicated to creating mountain apparel for women of all sizes, ages, and skill levels—an area she saw was decidedly lacking after spending years working in the outdoor apparel industry. Though Abel didn’t found the Ketchum-based company until 2015, she has been living here fulltime for about 10 years and spent much of her life in and out of the Valley; she’s held down jobs at local favorites like Java, the Cellar Pub, and Smith. As the kind of woman her brand targets—mountain biker, skier, busy mom—Cassie is the perfect mountain lady to tell us how to spend an ideal day in Ketchum, Idaho. How do you start your ideal day? Can I give you two ideal days? Cause one’s going to involve my toddler, and one will not! So if I don’t have my toddler, I wake up and drink some coffee on my porch. If I’m heading out for coffee, go to Lizzie’s or Maude’s and get a really delicious latte. Then I’d go for a big bike ride like Osberg’s, Alden, or Greenhorn/Imperial. How do you refuel after a long bike ride like that? Probably grab …

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Breakfast, Coffee/Treats, Lunch

Java

Fresh roasted & fair trade coffees all in a rock n’ roll atmosphere.

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Breakfast, Coffee/Treats

Maude’s Coffee and Clothes

Locally roasted coffee, delicious eats, vintage and contemporary clothing boutique.

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Coffee/Treats

Lizzy’s Fresh Coffee

A front-line, real-deal, enjoy your awesome coffee right where it happens kind of a place.

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Coffee/Treats

Hank & Sylvie’s

Bakery, floral design and gift shop offering fresh baked sweets, custom cakes and flowers.

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Breakfast, Lunch

Konditorei

Fireside coffees and hot cocoa. Fresh-baked European pastries. Fine dining with an Austrian twist.