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Innovation

Sun Valley, Idaho: A Home for Innovators and Entrepreneurs

Sun Valley has long been an incubator for fostering a special breed of creativity and innovation. From the founding of Sun Valley Resort to the entrepreneurs pushing the limits of outdoor apparel and gear, this small valley high in the mountains has been shaping the face of adventure sport and beyond for decades.

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Innovation, Skiing & Snowboarding, Winter

A Look at Sun Valley Progression – Through the Lens of Tal Roberts

Sun Valley had long been off the radar of the freeski and snowboard movement, the youth and creativity that once defined the original zip code to hang your ski bum shingle had all but evaporated.  But then a rumble was felt and slowly the monolith of the past began to awaken.  A park was constructed on Dollar Mountain and with that came photographers, athletes, film crews and the few locals who had been living the dream woke up to Christmas. Movements are created out of momentum, one significant event sets the dominos in motion.  Which is what is happening in our valley today.  We took a moment to sit down with local photographer, Tal Roberts to view this movement through his work as he captures the product of this momentum.