The Entrepreneurial Spirit Jacob and Tara Frehling are the newest generation of a host of entrepreneurial Frehlings in the Wood River Valley. Jacob’s mother, Annette, owns the clothing shop Sister in Ketchum, cousins Maeme and Callie Rasberry own the lunch spot Rasberry’s in Ketchum, and father James opened the original Esta’s restaurant on Main Street. Now Jacob and Tara own Maude’s, a combination coffee shop and vintage clothing store in the heart of Ketchum. After owning a food truck before Maude’s and with aspirations for future businesses, these Frehlings plan to leave a long legacy in Ketchum. “Our whole pastime in life as a couple is spit-balling business ideas,” says Jacob. The business-minded couple, who married in 2017, met while attending the same high school in Portland, Oregon. Although Jacob grew up in the Valley, he attended the last few years of high school at Northwest Academy and then attended Portland State University a year behind Tara. “We were living in a house with seven other people, a total teenager house,” explains Tara. The couple began dating during college and graduated with degrees in psychology (her) and sociology (him) before Jacob headed back to his hometown to open the first …
116 articles by Hayden Seder
What We’re Made Of: Community Leader – Courtney Hamilton
Spending your 20’s in Ketchum, Idaho can look a lot of different ways. Many people dedicate themselves to ski-bum life, working at restaurants at night and crushing the pow all day. Some are dipping their toes into different types of jobs, trying to find what sticks. For Ketchum-native Courtney Hamilton, she still probably falls into the second category, but that hasn’t stopped her from wanting to make a difference in the community she’ll always call home. A city council woman, board member of the Ketchum Innovation Center, and board member of Sun Valley Economic Development, Hamilton has also worked for Sun Valley Trekking, as an Adventure Town Ambassador to Clif Bar, TEDxSunValley, home energy auditing, has lead outdoor trips for the Community School and is now the Projects Coordinator for Carson International. “I’m just your typical mountain town person, trying to find my way.” Hamilton grew up in Ketchum and after graduating from Community School headed to the west coast to attend college at Pomona College in Claremont, California where she received a Bachelor’s Degree in Public Policy Analysis. Like many other kids who grow up in Ketchum, she felt that pull to go to big cities where the opportunities are. “After …
What We’re Made Of: First Lite Entrepreneur – Scott Robinson
Sun Valley, Idaho is no Silicon Valley but it has certainly seen its fair share of startups in its day. Smith Optics, Scott USA, Club Ride, DECKED, Powder Magazine, and Snowboard Magazine all got their start in this small town. Now a slew of new innovators is changing the economic scene of Ketchum including hunting apparel company First Lite. photo: courtesy First Lite Believe it or not, co-owner of First Lite, Scott Robinson, had never even hunted before moving to Ketchum when he was 23. Robinson grew up living in Seattle but ski racing and visiting Sun Valley often, so the place always held a spot in his heart. “Kenton [Carruth, co-owner of First Lite] and I both moved to Ketchum in 1993 or 1994 for the same reasons most people do—to take a break from the real world, do some skiing, and have fun in the outdoors,” says Robinson. The real world he desired to take a break from was working as a CPA in Seattle. He continued to work in financial management roles for 10 years in Ketchum before leaving Ketchum for a three-year stint at Nike. In 2004, he came back and worked for local company Smith Optics, running …
Guide to Renting Ski, Snowboard, Nordic and Snowshoe Equipment in Sun Valley
Whether you’re new to town and didn’t bring your own gear or a local just looking to try a new sport, there exist a myriad of rental options in the Wood River Valley for skis, snowboards, Nordic, and snowshoes as well as a host of shops waiting to tune, deliver, and help you learn more about all your gear! Check out our guide below for all your winter rental needs. Ski Rental Gear Sturtevant’s With locations in Ketchum, Hailey, Sun Valley and at the base of Warm Springs, Sturtevant’s is perhaps the easiest venue to find for ski gear rental. They offer rentals and demos and event season leases on their skis and snowboards. Ski rental options include their Adult Sport package for beginner to intermediate skiers, Adult Performance Demo package, a line-up of best-selling, all-mountain retail models, Adult Premium Demo for testing Sturtevant’s entire selection of skis, Junior Sport package for first-time skiers up to advanced junior skiers, and Junior Race and Twin Tip package for advanced and expert juniors. All types of rental reservations are available online through their online rental program. PK’s PK’s Ski and Sports offers ski rental packages for kids, adult sport (for softer, recreational skiers), adult performance (for …
What We’re Made Of: Sun Valley Guides Owner – Zach Crist
A Local Legend Some folks are legendary in Sun Valley and some folks are lifers. Zach Crist is both. A Ketchum native, Crist has been through all iterations skiing has to offer—riding professionally, being featured in Warren Miller movies, coaching, owning a backcountry guide company—all while still living in the place he wouldn’t dream of not calling home. Now married to Emilie DuPont and father to four kids (ages 1, 3, 8, and 12), Crist has settled into his newest role as the owner of Sun Valley Guides and couldn’t be happier. Crist is evidence that you might think you’ve done all this town has to offer, but there’s always a new angle to enjoy the culture of Sun Valley, Idaho. The Educational Years Though he was technically born in California, Crist is an Idahoan through and through. He moved to Ketchum with his parents and siblings Danielle and Reggie (also a former professional skier) when he was 6 years old. With his experience on skis since he was 2, Crist ended up joining the Sun Valley Ski Education Foundation and was eventually picked for the U.S. Ski Team, joining his brother Reggie on the World Cup Tour. After seven …
What We’re Made Of: Restauranteurs – The Mason Family
The food scene of Ketchum would truly be a different landscape without the Masons and as their family continues to grow, so too does the family business.
What We’re Made Of: Local Artist Molly Snee
For being a tucked away mountain town, the greater Sun Valley area is home to an incredibly robust arts community. The lure of the outdoors and unassuming networking opportunities seem to continually draw mavens to the region. From skilled craftsmen to award-winning film makers to highly coveted painters and beyond, the Valley is teeming with talent. Molly Snee happens to be one of these sensationally skilled individuals that call Sun Valley home. If you’ve roamed the streets of Ketchum, chances are high that you’ve spotted some of Molly Snee’s work around town. From posters for City-sponsored events to various outdoor murals to her self-published guides to Ketchum, Snee’s particular brand of illustration is hard to miss. If you have yet to venture to the Sun Valley area, there’s still a chance that you’ve Molly’s work. In addition to her creative endeavors and local jobs in her home-base of Ketchum, Snee has started to expand into the national market with recent gigs illustrating for the New York Times, Restoration Hardware, Southwest Airlines, and The Boston Globe. Snee’s ability to make the Ketchum scene work for her career while also helping to enhance the creative spirit of the town makes her the perfect example of the characters that make this Idaho town unique. Snee grew up in Virginia …
Sun Valley Bike Path Sightseeing Tour
The Wood River Trail aka “the bike path” runs over 20 miles between the Wood River Valley from Bellevue up to Sun Valley. The area encompassing Ketchum and Sun Valley is full of unique and historical sights, all easily viewed in a day by foot, bike, or any other way you choose to explore the bike path! We’ve put together a Sun Valley bike path sightseeing tour guide with all of the must-see spots along the scenic byway. There are a number of ways to go about this sightseeing tour. We’ll leave the navigation up to you! Spur Sculpture Located just off the bike path between St. Luke’s hospital and Ketchum, John Grade’s sculpture Spurwas commissioned in 2016 by the Sun Valley Center for the Arts with significant support from the City of Ketchum as part of a larger project celebrating Craters of the Moon National Monument during the 2016 National Park Service Centennial. Spurwas located at Craters during that summer before relocating to its current long-term site. Based in Seattle, artist John Grade visited Craters of the Moon several times before beginning work on Spur. He was fascinated by the park’s extraordinary geology, and using a technology called LIDAR, he digitally mapped …
Dog-Friendly Guide to Sun Valley & Ketchum
Bobby and Alli here, from Traveling Newlyweds! When you think of Sun Valley you probably immediately think of skiing, epic scenery, award-winning restaurants and friendly locals. At least, that’s what we always think of! We’d always heard people say that Sun Valley is dog-friendly, but we had never thought of bringing our pup with us. This summer we decided bite the bullet and let our big, sassy fur ball named Sally come with us to Sun Valley… and see if it REALLY is as dog friendly as we’d heard. Let’s just say it blew our expectations out of the park! (Dog park, if you will.) Here’s our Dog-Friendly guide to Sun Valley, because if you have a dog, you have to bring them with you. End of story. Stay The Limelight Hotel We can’t rave about this new hotel enough. Located right in the heart of Ketchum, The Limelight is modern, classy, and unbelievably dog friendly! From the goodies they give you at check-in (frisbee, treats, water bowl, etc.) to the dog-friendly lobby (the human food is amazing – and your pet will feel like a VIP!), it really is something special. We didn’t want to leave! Knob Hill Inn On past …
What We’re Made Of: Snowboard Coach, Screen Printer & Family Man – Andy Gilbert
While many think of skiing and its long history when they think of Sun Valley, snowboarding its own legitimately legendary history in as well. Since the inclusion of snowboarding into the Olympics in 1998, there has been a Sun Valley rider on every Olympic snowboard team. And, playing a huge role in that is Sun Valley Ski Education Foundation (SVSEF) Snowboard Coach Andy Gilbert who has helped guide the careers of snowboarders like Kaitlyn Farrington and Chase Josey as well as all other level of snowboarders in his 25 years as a coach (along with several other amazing coaches and staff at SVSEF over the years, of course!) Despite the caliber of snowboarder he’s worked with and traveling the world over, Gilbert still calls Sun Valley home, a place where his wife and two kids can hit the slopes and he can also work in screen-printing, another passion of his. Since moving to Ketchum in the winter of 1993, Gilbert has been a snowboarding coach, primarily for SVSEF, but also last year as the U.S. National Team Rookie Halfpipe Coach. “Last year, the U.S. team lost their rookie coach right before the season and I was on the short list,” says Gilbert about the …