Brand Story
Our brand story is the emotional and compelling narrative that encompasses the attributes and emotions that are created by Sun Valley.
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glossary of brand terms
Target Audience Summary
Target Audience
Our target audience is the type of guest for whom our brand is best aligned. They are fulfilled and inspired by our experiences and are our advocates and ambassadors.
go to our best guestsBrand Value Proposition
The value our brand offers to our guests is defined by its attributes and the functional, emotional and self actualizing benefits of those attributes. We illustrate them in a brand value pyramid.
go to brand value propositionBrand Positioning
Our brand positioning is the unique space we occupy within the competitive landscape, and what we can "own" within the consumer's mind.
go to brand positioningBrand Character
Our brand character is the collection of personality traits that define us.
go to our brand characterBrand Essence
Our brand essence is the distillation of our character into a singular, uniquely defining spirit.
go to our brand essenceBrand Voice
Our brand voice helps to define our brand. It is an expression of our values, it is infused wit our character and it shapes the perception of Sun Valley not by what we say, but how we say it.
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