January is a time of resolutions and new beginnings, when the promise of a new year drives us all to do better—especially for our minds and bodies. Blair Brown is no stranger to incorporating wellness for mind, body, and soul into her daily life. In 2023, Blair founded Monarch in Ketchum, a full-body wellness center with a variety of practitioners, devices, and treatments (like cold plunge, infrared sauna, lymphatic massage, etc.). After moving to Ketchum from Alaska when she was 11, Blair grew up skiing and playing in the mountains, instilling in her a lifelong love of both nature and this town. Before moving back to the Valley part time in 2016 (and full time in 2019), she lived in New York, working in the wellness space, with a particular focus on artisan cannabis and CBD apothecary products (her company Verté Essentials was featured in Forbes), even writing two books on CBD and hemp-derived wellness. The birth of her son, Rhodes, in 2019 spurred her move back to Ketchum full time, where she channeled her expertise in the intersection of wellness, beauty, and sustainability into creating Monarch. She and her five-year-old Rhodes live in Elkhorn with their dog Biggie and …
Rotarun Ski Area
Located 12 miles south of Ketchum, the home of Bald Mountain, is the town of Hailey and the home of the area’s lesser known ski mountain: Rotarun. Known as “the little mountain with a big heart”, this 475-foot ski hill located three miles east of Hailey out Croy Canyon has been a draw to the local community since it opened in 1948. With free night skiing, new snow making capabilities and terrain for Sun Valley Ski Education Foundation (SVSEF) programs, this mountain is still making a big impact, showing how small ski hills like these are truly the soul of winter towns. Rotarun a ski hill where the essence of the sport is alive and well thanks to minimal barriers to entry and a welcoming demeanor. We highly recommend checking it out for yourself. History This small mountain has a storied history over the more than 70 years it’s been in existence. Starting after World War II, locals would boot pack up and ski down; shortly thereafter in 1948, Olympian Ann Winn started using the small mountain to teach kids how to ski, the first of many people to do so over the years. The mountain received its first “lift” in …