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What We're Made Of

What We’re Made of: Sonic Boom

While many businesses over the years have sold a smattering of records (and back in the day, shops like Twist n Trout and Big Bad Bills sold CDs), the Wood River Valley has never had a dedicated record store selling vinyl (at least not in my lifetime). But Mike Pitts, owner of Sonic Boom in Seattle and now Sun Valley, has opened the doors to Ketchum’s newest record store, peddling new and used vinyl, as well as tapes and CDs, to all manner of music lover in the area. The History It was a bit of a journey for Mike to make his way to the music industry. While he had been buying records from Sonic Boom since he was a teenager, Mike had been operating a real estate company with his brother-in-law for ten years when Sonic Boom was listed for sale, in 2016. Luckily, his supportive wife, who knew how miserable Mike was in the real estate game, called and told him he was quitting his job and figuring out how to purchase Sonic Boom and make it work. So he did, and soon he was the owner of an establishment that had been an integral part of …