The epic skiing and snowboarding available in the Sun Valley area has inspired entrepreneurs in the area for decades, from the founding of Scott USA in 1958 to Smith Optics in 1965 to more modern brands like Wolf Ski, 5B Ski Factory, Mountain Approach, and Research Design Skis. Originally founded in 1979, Reflex Ski Poles has had a resurgence after the brand was reborn in 2020, helping to fill the void left by so many of these iconic Sun Valley brands either leaving the area or shutting down altogether. Reflex has taken the passion of the rowdy, local ski community and channeled it into making the best ski pole in the industry, in what they refer to as “the OG ski town for OG skiers.” The Beginning: 1979 The origins of Reflex lie in another Sun Valley-based company, Scott USA. It’s no surprise that Gus Verge, a Scott USA employee in charge of pole manufacturing, would find himself thinking about how to improve the ski pole. Though Scott USA founder Ed Scott invented the first aluminum ski pole and vastly changed the market, Verge saw a hole in the market for a ski pole that performed better and outlasted all others. He promptly left Scott and along with friends and …
Rafting the Rivers around Sun Valley
Rafting on any of the numerous sections of rivers surrounding the Sun Valley area can be the experience of a lifetime. Taking in the beauty of Idaho from the swirling waters of its beautiful rivers is truly a unique experience to our area. Several local outfitters offer single or multi-day river trips for rafters or kayakers, complete with nights around the campfire and food fresh from the Dutch-oven. There are plenty of half- and full-day rafting opportunities in the Sun Valley area and the gentle but exhilarating rapids on the day-stretches of the Salmon River are perfect for families looking for a little excitement. Half and Full day trips A short one-hour drive from Sun Valley, rafting on the Salmon in Stanley offers fresh air and pristine canyon water. Multiple companies offer various sections of the Main Salmon River, for a span of abilities in both kayak and rafts. From mellow stretches for the family all the way up to spring high water class IV rapids there is a trip for you and an outfitter to make it an unforgettable experience. Multi Day Trips Idaho is home to some of the most premier multi-day stretches in the country. The crown jewel …
What We’re Made Of: Waterworks- Lamson
While some companies, like Smith, or Scott, are considered shining examples of entrepreneurs and brands coming out of the Sun Valley area, Waterworks-Lamson has been in business in the area (and beyond) close to 20 years. Created originally as a way to simply release fly-caught fish better, Waterworks-Lamson is now sold worldwide and has developed many more reels and rods than their original Ketchum Release tool innovated in its namesake town. How It Started The company that would become Lamson, and later Waterworks-Lamson, was started in 1996 by brothers Michael and Ryan Harrison and Michael’s brother-in-law, Mark Farris. The trio had moved to Ketchum in 1989 and were designing bike technology in the world of high-performance cycling, creating and patenting cutting-edge components like frame designs and mountain bike suspension systems. As outdoorsmen who loved skiing, biking, and fishing, Ketchum seemed the perfect place to live and test out bikes and, later, fly-fishing gear. The three men were avid fisherman who found themselves frustrated with the hemostat, the go-to at the time for releasing fly-caught fish, for the harm it caused the fish and the fly. With their product design background, they came up with a solution, an innovative tool that …