Become a Member

Dear Members and Potential Members,

Visit Sun Valley is a 501c6 nonprofit Destination Management and Marketing Organization (DMMO) for the greater Sun Valley area including Ketchum, Sun Valley, Hailey, Bellevue, and beyond.

Visit Sun Valley would like to invite you to join our organization or renew your membership and benefit from our efforts to raise awareness of Sun Valley and increase visitation to the area. 

As of October 1st of 2017, all Business License holders and/or Local Option Tax collectors located in either Ketchum or Sun Valley will be eligible for a Visit Sun Valley membership at no cost. Businesses located in the Cities of Hailey, Bellevue and Stanley that realize a portion of business from the Sun Valley community and/or who also share the common interests and goals of Visit Sun Valley may join as Associate Members according to this fee structure.

Our Mission:

Visit Sun Valley is committed to enriching the lives of our mountain community through a balanced level of tourism that focuses on economic prosperity, environmental sustainability, and the preservation of the Valley’s vibrant character.

Our Vision:

Sun Valley will be recognized as a leader in mountain resort lifestyle through sports, recreation, arts and culture.

Our Purpose:

To create a better life for our mountain community and the experience of visitors through sustainable tourism with the strategy of right place, right message, right time.

Our Focus:

Efforts will continue to look for the right people at the right times to foster sustainable tourism. Managing visitor expectation and educating them of the mountain culture before and during their trips will be a top priority.

Our Board:

  • David Luhr – City of Sun Valley Representative & Board Chair
  • Gretchen Gorham – City of Ketchum Representive
  • Pete Sonntag – Sun Valley Resort Representative
  • Mike Burchmore – Treasurer
  • Jacob Frehling – Emerging Demographic
  • Candice Pate – At Large & Secretary
  • Adelaide Smith-Mason – At Large

Emeritus Board:

  • Olin Glenne
  • Tim Silva
  • Diann Craven
  • Kristin Poole

Membership Benefits:

  • Website presence on visitsunvalley.com
  • Individual listings allowing for business descriptions, contact information, multiple images, website links, videos, menus, etc.
  • Inclusion in the most complete and up-to-date event calendar and business directory for the area
  • Presence on the ‘Deals/Specials’ page

​Visitor Center

  • Referral to your business by knowledgeable and friendly Visitor Center staff
  • Opportunity to provide product knowledge sessions to Visitor Center staff
  • Stocking of your brochures, publications and other collateral
  • Digital display of event posters and videos

Member Communication

  • Access to member documents section of the website to view the latest operational highlights, press releases, advertising materials, research findings and fellow member contact information
  • Access to the monthly Occupancy Report via DestiMetrics- hotel/condo performance outlook and annual comparison

Other (Lodging)

  • Lodging properties who participate in the DestiMetrics reporting may also participate in the “Kids Ski Free” promotion and discounted lift ticket programs for lodging guests (offered via the Sun Valley Resort)
  • Lodging properties may also opt for representation/sales via central reservations (ie, the booking widget)

Becoming a Member

If you are interested in becoming a member of Visit Sun Valley or renewing your existing membership:

Start this Membership Application

Contact Jessica at 208-725-2104 or via email at jessica@visitsunvalley.com with questions.